Marketing Manager, Product Commercialization & Brand

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Job Overview

The Marketing Manager, Product Commercialization & Brand at Ingersoll Rand will play a pivotal role in driving product marketing strategies and brand initiatives. This position is responsible for overseeing the commercialization of new products, managing brand positioning, and executing marketing campaigns to enhance market share and strengthen the brand’s identity. The ideal candidate will collaborate with cross-functional teams to ensure successful product launches, develop go-to-market plans, and utilize market insights to inform strategic decisions that drive profitable growth.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for product commercialization and brand positioning.
• Collaborate with product development teams to understand new product features and benefits and effectively communicate them to the market.
• Create and implement go-to-market plans for new products and enhancements, ensuring alignment with organizational goals.
• Conduct market research and analysis to identify trends, customer needs, and competitive landscape.
• Manage the marketing budget and allocate resources effectively across various marketing initiatives.
• Oversee the creation of marketing collateral, including product datasheets, presentations, and promotional materials.
• Work closely with sales teams to develop and refine sales enablement tools and training programs.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven recommendations for improvements.
• Ensure brand consistency across all marketing channels and touchpoints.
• Coordinate with external agencies and vendors to deliver high-quality marketing projects.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in product marketing and brand management in a similar industry.
• Proficiency in digital marketing strategies, including social media, SEO, and content marketing.
• Strong analytical skills with experience in market research and data interpretation.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Proficient in marketing automation tools and CRM software.
• Ability to manage multiple projects simultaneously and work collaboratively in a team environment.
• Strong problem-solving skills and a proactive mindset.

Technologies & Tools

The Marketing Manager will utilize a range of technologies and tools, including CRM software (such as Salesforce or HubSpot), marketing automation platforms (such as Marketo or Pardot), analytics tools (such as Google Analytics), and graphic design software (such as Adobe Creative Suite) to develop integrated marketing solutions. Familiarity with project management tools (e.g., Asana, Trello) and collaboration software (e.g., Microsoft Teams, Slack) will also be essential in managing cross-functional projects effectively.

Ideal Candidates

Ideal candidates for the Marketing Manager position at Ingersoll Rand possess a blend of creativity, strategic thinking, and analytical prowess. They should demonstrate a strong passion for marketing and innovation, with a keen understanding of customer dynamics and market trends. The ability to lead cross-functional teams, stay ahead of industry changes, and effectively communicate complex concepts is crucial. A collaborative spirit, adaptability, and a results-driven approach are traits that will ensure success in this role.