Marketing Manager, Product Commercialization & Brand

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Overview

The Marketing Manager for Product Commercialization and Brand at Ingersoll Rand will play a crucial role in driving the success of our product portfolio by developing and executing effective marketing strategies. This position involves collaborating cross-functionally with product development, sales, and external partners to ensure the successful launch and ongoing promotion of products. The ideal candidate will possess a deep understanding of branding principles, market trends, and customer needs, enabling them to create compelling marketing campaigns that enhance our brand's value and drive revenue growth.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for new product launches.
• Conduct market research to identify customer needs and industry trends, informing product positioning.
• Create and manage product marketing collateral, including brochures, presentations, and web content.
• Collaborate with the sales team to develop effective sales tools and training materials.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Work closely with external partners and agencies for promotional activities and events.
• Develop branding initiatives that reinforce Ingersoll Rand’s market position and value proposition.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in product marketing or brand management, preferably in an industrial or technical sector.
• Strong understanding of marketing principles and digital marketing strategies.
• Excellent analytical skills, with a focus on data-driven decision-making.
• Proficient in marketing software and tools, including CRM systems and digital analytics platforms.
• Exceptional written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• Strong project management skills with the ability to prioritize and manage multiple tasks in a fast-paced environment.

Technologies & Tools

The Marketing Manager will utilize various technologies and tools, including customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and analytics tools such as Google Analytics. Familiarity with content management systems (CMS) and social media management tools will also be essential in executing marketing campaigns and measuring their success.

Ideal Candidates

The ideal candidates for this position will possess a proactive mindset and a passion for marketing and brand development. They will demonstrate strong leadership and collaboration skills, with an ability to work effectively with cross-functional teams. Candidates should be creative thinkers who are adaptable and thrive in a dynamic environment. A customer-centric approach, combined with a keen sense for market trends and competitive analysis, will enable them to contribute significantly to the growth of Ingersoll Rand’s product commercialization success.