Marketing Manager, Product Commercialization & Brand

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Overview

The Marketing Manager for Product Commercialization & Brand at Ingersoll Rand will play a pivotal role in driving the success of our product lines through effective commercialization strategies and brand management. This position is responsible for developing and executing marketing plans that align with product launch objectives, enhance brand visibility, and ultimately increase market share. The ideal candidate will collaborate closely with cross-functional teams, including product development, sales, and supply chain, to ensure that product initiatives are strategically aligned and successfully executed in the market.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for new product launches and existing product enhancements.
• Conduct market research to identify trends, competitor strategies, and consumer needs to inform product development and branding efforts.
• Collaborate with product development teams to translate technical specifications into compelling marketing materials and messaging.
• Manage the brand strategy and ensure consistent brand messaging across all marketing channels and materials.
• Lead the execution of promotional campaigns and sales enablement tools to support the sales team in achieving revenue goals.
• Track and analyze the performance of marketing efforts, adjusting strategies as necessary based on data-driven insights.
• Oversee budget management related to marketing initiatives and ensure effective allocation of resources.
• Build and maintain relationships with external partners, vendors, and industry influencers to enhance brand presence and advocacy.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in marketing, specifically in product commercialization and brand management.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly.
• Proficiency in marketing automation tools, CRM software, and analytics platforms.
• Experience in managing cross-functional teams and projects effectively.
• Creative mindset with a strong understanding of brand development and positioning.

Technologies & Tools

The Marketing Manager will utilize a variety of technologies and tools to optimize marketing efforts, including customer relationship management (CRM) systems like Salesforce, marketing automation platforms such as HubSpot or Marketo, analytics tools including Google Analytics, and project management software like Asana or Trello. Familiarity with social media management tools and digital advertising platforms will also be essential in executing effective marketing strategies.

Ideal Candidates

The ideal candidate for the Marketing Manager position is highly motivated, results-oriented, and possesses a strong dedication to brand excellence. They exhibit exceptional leadership qualities, fostering collaboration within teams and influencing stakeholders across the organization. A deep passion for innovation and a proactive approach to problem-solving are essential. The ability to thrive in a fast-paced environment and adapt to changing market dynamics will make them a valuable asset to Ingersoll Rand.