Marketing Manager, Product Commercialization & Brand

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Job Overview

The Marketing Manager, Product Commercialization & Brand at Ingersoll Rand will be responsible for leading the strategic planning and execution of marketing initiatives that drive product launch success and elevate brand recognition within the industry. This role will collaborate closely with cross-functional teams to ensure alignment on product strategy and messaging, while also developing marketing programs that resonate with target audiences and enhance market share. The ideal candidate will possess a combination of analytical skills, creativity, and an in-depth understanding of market trends and customer needs.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for product commercialization, focusing on maximizing market penetration and revenue growth.
• Collaborate with product development teams to align marketing efforts with product launch timelines and specifications.
• Create compelling branding and messaging that differentiates Ingersoll Rand’s products in the marketplace.
• Conduct market research to identify emerging trends, customer preferences, and competitive landscape adjustments.
• Oversee the development of marketing collateral, including promotional materials, product brochures, and digital content.
• Implement performance metrics to evaluate the effectiveness of marketing initiatives and refine strategies as needed.
• Manage relationships with external vendors and partners to support marketing campaigns and project delivery.
• Lead cross-functional teams to ensure cohesive messaging and branding across all channels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or a related field; Master’s degree preferred.
• Minimum of 5 years of relevant experience in product marketing or brand management, preferably in a B2B environment.
• Proven track record of successfully launching and managing products in competitive markets.
• Strong analytical skills with the ability to interpret data and translate findings into actionable marketing strategies.
• Exceptional communication and presentation skills, capable of engaging stakeholders at all levels.
• Proficiency in digital marketing tools and platforms, as well as traditional marketing tactics.
• Experience in project management, with a robust ability to manage multiple priorities and deadlines.

Technologies & Tools

This position utilizes a range of technologies and tools critical to marketing effectiveness, which include Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, and data analytics tools like Google Analytics. Familiarity with content management systems (CMS) and graphic design software is also beneficial for optimizing digital collateral and ensuring high-quality outputs.

Ideal Candidates

The ideal candidate for the Marketing Manager, Product Commercialization & Brand position will be a strategic thinker who possesses a balance of creativity and analytical proficiency. Strong leadership qualities, along with an ability to work collaboratively across various teams, are essential for fostering innovation and driving successful marketing outcomes. A proactive attitude, coupled with strong decision-making skills and a passion for the industry, will significantly contribute to the individual’s success in this role at Ingersoll Rand.