Marketing Manager, Search Marketing

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Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager, Search Marketing at myGwork - LGBTQ+ Business Community will be responsible for developing and executing comprehensive search marketing strategies that enhance our online presence and drive qualified traffic to our platforms. This role requires a strong understanding of SEO, SEM, and analytics, as well as the ability to collaborate effectively across various departments. The candidate will manage campaigns, optimize content, and analyze performance metrics to ensure execution meets organizational goals.

Job Responsibilities

• Develop and implement search marketing strategies that align with organizational goals.
• Manage SEO and SEM campaigns to maximize digital visibility and ROI.
• Conduct keyword research and optimization to enhance content and webpage performance.
• Analyze web traffic metrics and report on campaign performance, making adjustments as necessary.
• Collaborate with the content team to ensure SEO best practices are integrated into all marketing content.
• Stay updated on industry trends and changes in search algorithms to adapt strategies accordingly.
• Manage budget allocations for search marketing initiatives, ensuring cost-effectiveness.
• Work with external agencies and influencers to broaden outreach and engagement efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in search marketing, with a strong emphasis on SEO and SEM.
• Proven track record of managing successful search marketing campaigns.
• Expertise in using tools such as Google Analytics, Google Ads, SEMrush, and Moz.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent communication and project management abilities.
• Familiarity with HTML and web development concepts is a plus.

Technologies & Tools

The Marketing Manager will utilize a variety of technologies and tools in this position, including but not limited to Google Analytics for tracking and analyzing web metrics, Google Ads for paid search campaigns, SEO tools such as SEMrush and Moz for keyword research and optimization, and various content management systems (CMS) for maintaining website content and structure.

Ideal Candidates

The ideal candidates for the Marketing Manager position at myGwork are those who are innovative, data-driven, and passionate about fostering inclusiveness within the business community. They should demonstrate strong leadership skills and the ability to thrive in a dynamic team environment. A proactive approach to learning and adapting to new marketing technologies and trends is essential, along with a commitment to promoting LGBTQ+ rights and representation in the workplace.