Marketing Manager, Search Marketing

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Written by AI from the job title and company, not by myGwork - LGBTQ+ Business Community, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager, Search Marketing at myGwork - LGBTQ+ Business Community will be responsible for strategizing, executing, and optimizing search marketing initiatives to enhance visibility and drive engagement within the LGBTQ+ business community. The successful candidate will lead efforts in search engine optimization (SEO) and paid search campaigns, collaborating with cross-functional teams to develop innovative marketing strategies that align with our mission of inclusivity and support for the LGBTQ+ workforce.

Job Responsibilities

• Develop and implement comprehensive search marketing strategies to boost online presence and community engagement.
• Conduct keyword research, on-page and off-page SEO, to optimize website content for search engines.
• Manage paid search campaigns (PPC) across various platforms, monitoring performance and adjusting strategies to maximize ROI.
• Analyze search marketing metrics and generate reports to provide insights for continuous improvement.
• Collaborate with content creators to ensure high-quality and relevant content that supports search engine optimization efforts.
• Stay updated with the latest trends and best practices in search marketing and digital marketing channels.
• Work closely with other marketing team members to integrate search marketing efforts with broader marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in search marketing, with a proven track record in SEO and PPC management.
• Familiarity with search engine algorithms and ranking strategies.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience using marketing tools such as Google Analytics, Google Ads, SEMrush, or similar software.
• Excellent communication and interpersonal skills, with an emphasis on teamwork and collaboration.
• Knowledge of the LGBTQ+ community and commitment to fostering inclusivity in the workplace will be considered a significant asset.

Technologies & Tools

The Marketing Manager, Search Marketing will utilize a variety of technologies and tools to effectively manage and optimize search marketing campaigns. Key tools include Google Analytics for performance tracking, Google Ads for managing PPC campaigns, SEMrush for keyword research and competitive analysis, and various content management systems (CMS) for website updates and optimizations. Familiarity with digital marketing automation tools and CRM platforms will also be beneficial in streamlining marketing efforts.

Ideal Candidates

Ideal candidates for this position will possess a passion for digital marketing, strong analytical capabilities, and a commitment to promoting diversity and inclusion within the workplace. They will be proactive, detail-oriented, and able to think strategically while balancing multiple projects. The candidate should be innovative, adaptable, and eager to stay ahead of emerging marketing trends, all while exemplifying the values and mission of myGwork to support and uplift the LGBTQ+ business community.