Marketing Manager / Strategic Marketing

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Written by AI from the job title and company, not by Children's Hospital Los Angeles (CHLA), so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager / Strategic Marketing at Children's Hospital Los Angeles (CHLA) is a vital role that focuses on developing and implementing comprehensive marketing strategies to enhance the hospital's visibility and reputation within the community. This position will oversee the marketing team, design initiatives that promote hospital services, and effectively communicate our mission and values to various stakeholders. The ideal candidate will leverage data-driven insights to optimize marketing efforts, engage with internal teams and external partners, and contribute to the overall marketing vision of CHLA to support its goals in pediatric healthcare.

Job Responsibilities

• Develop and execute annual marketing strategies and plans that align with CHLA's overall objectives.
• Oversee the marketing team in the creation of promotional materials, campaigns, and communication strategies.
• Collaborate with clinical departments to accurately represent services and enhance community outreach.
• Analyze market trends and consumer behavior to identify new opportunities for growth.
• Manage the hospital’s digital presence, including social media, website optimization, and online advertising.
• Evaluate the effectiveness of marketing initiatives through performance metrics and make recommendations for improvements.
• Work with external agencies and vendors to coordinate marketing projects and budgets.
• Develop and maintain relationships with key community stakeholders, including schools and local organizations.
• Prepare reports and presentations for senior management to highlight marketing outcomes and strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master's preferred).
• Minimum of 5 years of experience in marketing, with at least 3 years in a managerial role, preferably in healthcare or a related field.
• Proven experience in developing and implementing successful marketing strategies.
• Strong understanding of current marketing tools and strategies, including digital marketing and social media.
• Exceptional communication and interpersonal skills, with the ability to engage effectively with diverse audiences.
• Demonstrated analytical skills, with the ability to interpret data and generate actionable insights.
• Experience in budget management and marketing project coordination.

Technologies & Tools

This position utilizes a variety of technologies and tools to execute marketing strategies effectively. Familiarity with marketing automation software (e.g., HubSpot, Marketo), analytics tools (Google Analytics, social media analytics), content management systems (CMS) for website updates, and design software (Adobe Creative Suite) is essential. Additionally, proficiency in project management tools (e.g., Asana, Trello) will be beneficial for coordinating campaigns and team tasks.

Ideal Candidates

The ideal candidate for the Marketing Manager / Strategic Marketing position at Children's Hospital Los Angeles is a dynamic, results-oriented individual with a proven track record in strategic marketing. They should possess a creative mindset combined with strong analytical skills, enabling them to innovate while also leveraging data to inform decisions. Excellent leadership attributes, a collaborative spirit, and an innate ability to communicate clearly and persuasively will help in fostering relationships with team members and stakeholders. A passionate advocate for pediatric healthcare with a genuine commitment to CHLA's mission is essential for success in this role.