Marketing Manager / Strategic Marketing

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Written by AI from the job title and company, not by Children's Hospital Los Angeles (CHLA), so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager / Strategic Marketing at Children's Hospital Los Angeles (CHLA) is responsible for developing and executing comprehensive marketing strategies that align with the hospital's mission of delivering exceptional pediatric care. The role focuses on enhancing the visibility of the hospital's services, promoting patient engagement, and fostering strategic partnerships within the community. This position requires a blend of creativity, strategic thinking, and data-driven decision-making to effectively position CHLA as a leading pediatric healthcare provider.

Job Responsibilities

• Develop and implement strategic marketing plans that drive patient acquisition and engagement.
• Oversee the creation and distribution of promotional materials, including digital content, brochures, and press releases.
• Collaborate with cross-functional teams, including clinical and administrative staff, to ensure alignment on marketing initiatives.
• Manage marketing budgets and track ROI for campaigns, adjusting strategies as necessary based on performance data.
• Conduct market research to identify trends, consumer preferences, and competitive landscapes.
• Enhance the hospital's online presence through effective digital marketing strategies, including SEO and social media management.
• Foster relationships with community partners, stakeholders, and media to promote hospital services and initiatives.
• Lead and mentor the marketing team, providing guidance and professional development opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in marketing, with a focus on healthcare preferred.
• Strong understanding of marketing principles and strategies, including digital marketing and brand management.
• Demonstrated project management skills and ability to handle multiple tasks simultaneously.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Proficiency in marketing software and analytics tools, including CRM platforms and web analytics.
• Ability to work collaboratively in a team-oriented environment while also being self-motivated.

Technologies & Tools

The Marketing Manager / Strategic Marketing will utilize a variety of technologies and tools to execute marketing strategies effectively. These may include customer relationship management (CRM) software, marketing automation platforms, social media management tools, and web analytics programs. Familiarity with design software for creating marketing collateral and digital content is also beneficial.

Ideal Candidates

Ideal candidates for the Marketing Manager / Strategic Marketing position will possess a strong blend of analytical and creative skills, with a dedication to promoting pediatric healthcare. They should be proactive problem-solvers, capable of adapting strategies based on market trends and performance metrics. A collaborative spirit, exceptional interpersonal skills, and a commitment to the hospital's mission of caring for children and their families will set successful candidates apart in this meaningful role.