Marketing Manager / Strategic Marketing / Full Time

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Written by AI from the job title and company, not by Children's Hospital Los Angeles (CHLA), so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Manager at Children's Hospital Los Angeles (CHLA) will play a pivotal role in developing and implementing strategic marketing initiatives to enhance the hospital's brand visibility and outreach. This position involves collaborating with various stakeholders to create comprehensive marketing plans that resonate with the community, promote hospital services, and engage potential patients and their families. The Marketing Manager will be responsible for overseeing marketing campaigns, managing budgets, and ensuring alignment with CHLA's mission and values. Through innovative approaches and data-driven strategies, the Marketing Manager will drive growth and foster a strong connection between CHLA and the populations it serves.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to promote CHLA's services and programs.
• Conduct market research and analyze data to identify trends and opportunities for growth.
• Manage and allocate marketing budgets effectively, ensuring optimal resource utilization.
• Lead and mentor the marketing team, facilitating professional development and performance management.
• Collaborate with clinical and administrative teams to create targeted marketing campaigns.
• Evaluate the effectiveness of marketing initiatives and adjust strategies based on performance metrics.
• Manage relationships with external vendors, including agencies, consultants, and media outlets.
• Stay current with industry trends, digital marketing strategies, and best practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in marketing, with at least 2 years in a management role.
• Proven experience in strategic planning and execution of marketing campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Demonstrated leadership abilities and team collaboration skills.
• Proficiency in digital marketing tools and techniques, including SEO, SEM, social media, and email marketing.

Technologies & Tools

The Marketing Manager will utilize a range of technologies and tools to execute marketing strategies effectively. These may include customer relationship management (CRM) systems, content management systems (CMS), email marketing platforms, social media management tools, and analytic software to monitor campaign performance and derive actionable insights. Familiarity with graphic design software and web development tools will also be beneficial in creating compelling marketing materials.

Ideal Candidates

Ideal candidates for the Marketing Manager position at CHLA will possess a blend of creativity and analytical thinking, able to devise innovative marketing solutions while evaluating their success effectively. They will be strong collaborators, capable of building relationships across various departments, and understand the importance of community engagement in healthcare marketing. A passion for helping others and a commitment to the mission of Children's Hospital Los Angeles will be essential characteristics that distinguish candidates in this competitive role.