Marketing Manager / Strategic Marketing / Full Time

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Children's Hospital Los Angeles (CHLA), so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager for the Children's Hospital Los Angeles (CHLA) will play a pivotal role in developing and executing strategic marketing initiatives to enhance the hospital's visibility, reputation, and patient engagement. The successful candidate will oversee marketing campaigns, collaborate across departments, and utilize data-driven insights to optimize outreach efforts aimed at diverse audiences while maintaining a consistent brand image. This position requires a blend of creative vision, analytical skills, and a deep commitment to the mission of improving the health and wellbeing of children.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with CHLA's goals and objectives.
• Lead marketing campaigns across various channels including digital, social media, print, and events.
• Collaborate with clinical teams to promote specialized services and programs effectively.
• Analyze market trends and patient demographics to identify new opportunities for growth.
• Manage the marketing budget and ensure effective allocation of resources to maximize ROI.
• Coordinate with external agencies and vendors for creative production and media buying.
• Conduct regular reporting and performance analysis to measure the effectiveness of marketing initiatives.
• Oversee the development of communication materials, such as brochures, newsletters, and press releases.
• Engage with stakeholders including patients, families, and the community to enhance CHLA's outreach efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• A minimum of 5 years of experience in marketing, with a focus on healthcare or non-profit sectors preferred.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills with experience in data analytics and marketing metrics.
• Exceptional communication and interpersonal skills.
• Proficiency in digital marketing tools and social media platforms.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Knowledge of healthcare regulations and compliance issues is an asset.

Technologies & Tools

The Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts. This includes customer relationship management (CRM) software, email marketing platforms, social media management tools, analytics software to monitor campaign performance, and graphic design tools for creating promotional materials. Familiarity with websites and content management systems (CMS) is also essential for maintaining online resources and ensuring consistent messaging across digital platforms.

Ideal Candidates

Ideal candidates for the Marketing Manager position at CHLA are individuals who possess a strong passion for pediatric healthcare and align with the hospital's mission. They should exhibit innovative thinking and a proactive attitude toward problem-solving. A successful candidate will demonstrate leadership qualities, contribute positively to a collaborative work environment, and have the ability to adapt to an ever-changing landscape in healthcare marketing. Strong organizational skills and a commitment to excellence in service delivery are essential traits for this role.