Marketing Manager / Strategic Marketing / Full Time

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Written by AI from the job title and company, not by Children's Hospital Los Angeles (CHLA), so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager at Children's Hospital Los Angeles (CHLA) will play a pivotal role in shaping the strategic marketing initiatives of the organization. This position requires a dynamic professional who can develop and implement comprehensive marketing strategies to enhance the hospital's visibility, grow its patient base, and establish its brand as a leader in pediatric healthcare. The marketing manager will oversee various campaigns, coordinate with internal stakeholders, and analyze market trends to ensure the hospital meets its strategic goals while staying aligned with its mission of providing exceptional care to children and families.

Job Responsibilities

• Develop and execute annual marketing plans that align with CHLA's strategic objectives.
• Lead cross-functional teams to implement marketing campaigns across multiple channels.
• Conduct market research and analyze consumer behavior to identify new opportunities and trends.
• Manage the hospital's social media presence and engage with target audiences to enhance brand loyalty.
• Collaborate with clinical departments to promote services and programs effectively.
• Evaluate the effectiveness of marketing campaigns and adjust strategies as necessary.
• Oversee the production of marketing materials, including brochures, newsletters, and digital content.
• Monitor industry developments and competitor activities to inform strategic positioning.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing, preferably within the healthcare sector.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills and experience with market research techniques.
• Exceptional communication and interpersonal skills for effective collaboration with diverse teams.
• Proficiency in digital marketing tools and platforms, including SEO, PPC, and social media marketing.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The Marketing Manager will utilize a range of technologies and tools to enhance marketing efforts, including Customer Relationship Management (CRM) software, email marketing platforms such as Mailchimp or Constant Contact, social media management tools like Hootsuite and Buffer, and analytics tools including Google Analytics and others to track campaign performance and market insights.

Ideal Candidates

Ideal candidates for the Marketing Manager position at CHLA will demonstrate strategic thinking and creativity in developing marketing initiatives. They should possess a deep understanding of the healthcare landscape, particularly pediatric services. Strong leadership skills, the ability to collaborate effectively across departments, and a passion for advancing children's healthcare are essential characteristics. The candidate must also exhibit a proactive approach to problem-solving and possess a strong commitment to the hospital's mission and values.