Marketing Manager - Strategic Outreach

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Job Overview

The Marketing Manager - Strategic Outreach at LexisNexis CounselLink® will play a pivotal role in developing and executing strategic outreach initiatives aimed at enhancing brand visibility and growing customer engagement. This position requires a dynamic individual who can devise innovative marketing strategies, manage cross-functional teams, and analyze market trends to ensure that our outreach efforts align with overall business objectives. The successful candidate will work closely with senior leadership to implement data-driven marketing campaigns that resonate with our target audience and foster long-term relationships.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand awareness and drive customer acquisition.
• Manage outreach campaigns through various channels, including social media, email marketing, and webinars.
• Collaborate with sales and product teams to align marketing efforts with business objectives and product offerings.
• Conduct market research to identify emerging trends and opportunities for outreach.
• Analyze campaign performance metrics to optimize outreach strategies and increase ROI.
• Lead and mentor a team of marketing professionals to ensure successful execution of marketing initiatives.
• Prepare and present reports to senior management detailing outreach performance and future strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in marketing, with a focus on strategic outreach or similar roles.
• Proven track record of developing successful marketing campaigns that drive engagement and revenue.
• Strong analytical skills with experience in measuring and optimizing marketing performance.
• Exceptional written and verbal communication skills, with the ability to present information effectively.
• Proficiency in marketing automation tools and CRM software.
• Experience leading and managing a team in a fast-paced environment.

Technologies & Tools

The Marketing Manager - Strategic Outreach will utilize various technologies and tools to enhance marketing efforts. Familiarity with marketing automation platforms such as HubSpot or Marketo, analytical tools like Google Analytics, and CRM systems such as Salesforce is essential. Proficiency in social media management tools, email marketing software, and content creation platforms will be beneficial for effective campaign execution and analysis.

Ideal Candidates

Ideal candidates for the Marketing Manager - Strategic Outreach position are proactive, innovative thinkers who thrive in collaborative environments. They possess strong leadership qualities, are adept at problem-solving, and can adapt to changing market conditions. A passion for marketing and a deep understanding of customer-centric methodologies are critical. Candidates should be highly organized, able to manage multiple projects simultaneously, and demonstrate a commitment to achieving measurable results that support LexisNexis CounselLink®'s mission and objectives.