Marketing Manager (Strategic) - Remote_

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto will lead the development and execution of marketing strategies aimed at driving brand awareness, market share, and revenue growth. This remote role will require a deep understanding of market dynamics, customer needs, and competitive landscapes. The successful candidate will collaborate with cross-functional teams to ensure cohesive messaging and effective marketing campaigns while leveraging data analytics to track performance and optimize efforts.

Job Responsibilities

• Develop and implement comprehensive marketing strategies aligned with Veralto’s business objectives.
• Conduct thorough market research to identify trends, customer needs, and competitive advantages.
• Collaborate with product development and sales teams to ensure successful product launches and go-to-market strategies.
• Oversee and optimize digital marketing initiatives including social media, email campaigns, and website content.
• Analyze campaign performance metrics and provide actionable insights to improve future strategies.
• Manage marketing budgets and ensure effective allocation of resources to maximize ROI.
• Build and maintain relationships with external partners, agencies, and vendors for collaboration on marketing projects.
• Develop marketing collateral and training materials to support sales efforts and product understanding.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is highly preferred.
• Minimum of 5 years of experience in marketing management, with a focus on strategic initiatives.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong analytical skills and experience using data to drive decisions and optimize marketing efforts.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Familiarity with digital marketing tools and CRM software.
• Demonstrated understanding of SEO, PPC, and content marketing best practices.

Technologies & Tools

The Marketing Manager will leverage a variety of technologies and tools to enhance marketing efforts. This includes customer relationship management (CRM) systems like Salesforce, marketing automation platforms such as HubSpot, and analytics tools like Google Analytics. Familiarity with design software like Adobe Creative Suite may also be beneficial for creating engaging marketing materials.

Ideal Candidates

The ideal candidate for the Marketing Manager (Strategic) position at Veralto is one who possesses a strategic mindset combined with a hands-on approach to execution. They are innovative thinkers, adaptable to changing market conditions, and are driven by results. Strong leadership skills and the ability to inspire and motivate cross-functional teams are essential, as is a passion for continuous learning and professional growth in the ever-evolving marketing landscape.