Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto will play a crucial role in driving our brand's strategic vision and positioning within the market. This position entails creating and implementing innovative marketing strategies and initiatives that align with business objectives, enhance customer engagement, and boost overall market share. The successful candidate will lead a team of marketing professionals while collaborating cross-functionally to ensure the brand's success in a dynamic and competitive environment.

Job Responsibilities

• Develop and execute comprehensive marketing strategies and plans that support company objectives.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Manage the marketing budget effectively to ensure optimal allocation of resources.
• Oversee the creation of marketing content, including digital campaigns, print collateral, and promotional materials.
• Collaborate with sales, product development, and external partners to align marketing initiatives with business goals.
• Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
• Lead and mentor the marketing team to foster professional development and achieve departmental goals.
• Engage with key stakeholders to ensure marketing strategies reflect customer insights and market dynamics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in strategic marketing roles, with proven leadership experience.
• Strong analytical skills and data-driven decision-making capabilities.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders.
• Experience with digital marketing tools and strategies, including SEO, SEM, and content marketing.
• Proficient in using marketing automation software and analytics platforms.
• Demonstrated project management skills, with the ability to manage multiple projects simultaneously.

Technologies & Tools

The Marketing Manager (Strategic) will utilize a variety of technologies and tools to optimize marketing efforts. This includes proficiency in marketing automation platforms such as HubSpot and Marketo, analytics tools like Google Analytics and Tableau for data insights, as well as CRM systems such as Salesforce. Familiarity with social media management tools, SEO software, and content creation platforms is also essential for effective campaign management and execution.

Ideal Candidates

The ideal candidate for the Marketing Manager (Strategic) position at Veralto is a dynamic and results-oriented individual with a passion for innovation in marketing. They possess a strategic mindset, strong leadership capabilities, and a collaborative spirit, enabling them to foster teamwork and drive performance. Additionally, they demonstrate creativity in problem-solving and adaptability in responding to emerging market trends, ensuring a forward-thinking approach to brand management and customer engagement.