Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto will spearhead the development and implementation of comprehensive marketing strategies designed to enhance brand visibility and drive sales growth across various channels. This remote role involves collaboration with cross-functional teams to analyze market trends, identify customer needs, and execute data-driven campaigns. The successful candidate will be responsible for overseeing marketing initiatives, optimizing performance metrics, and ensuring alignment with the company's overall business objectives.

Job Responsibilities

• Develop and implement strategic marketing plans that align with business objectives.
• Conduct market research and competitive analysis to inform marketing strategies.
• Coordinate with product, sales, and creative teams to develop engaging marketing content and collateral.
• Monitor and analyze campaign performance metrics, providing actionable insights to optimize results.
• Manage marketing budgets and oversee the allocation of resources to maximize ROI.
• Build and maintain relationships with key stakeholders, including vendors and external partners.
• Lead efforts in branding, advertising, and promotional strategies across various platforms.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Proven experience (5+ years) in strategic marketing, preferably in a managerial role.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and interpersonal skills, with a proficiency in building cross-departmental relationships.
• Familiarity with digital marketing tools, CRM systems, and content management platforms.
• Demonstrated ability to manage multiple projects and tasks simultaneously while meeting deadlines.

Technologies & Tools

The Marketing Manager will leverage various technologies and tools, including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), data analytics software (e.g., Google Analytics, Tableau), and project management tools (e.g., Asana, Trello) to execute and manage marketing initiatives effectively.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset, demonstrating the ability to think critically and creatively. They should be proactive, adaptable, and able to thrive in a fast-paced remote work environment. Strong leadership qualities, along with a passion for marketing innovations and trends, will distinguish the perfect fit for this role at Veralto.