Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Manager (Strategic) at Veralto will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility and drive customer engagement across multiple channels. This role involves close collaboration with cross-functional teams to ensure alignment with organizational objectives and the effective utilization of marketing resources. The successful candidate will be tasked with analyzing market trends, customer insights, and competitive landscapes to inform strategic decisions and optimize marketing initiatives.

Job Responsibilities

• Develop and implement strategic marketing plans that align with business goals.
• Conduct market research to identify trends, opportunities, and target customer segments.
• Oversee digital marketing campaigns, including SEO, SEM, content marketing, and social media initiatives.
• Collaborate with product development teams to launch new products and create effective go-to-market strategies.
• Analyze campaign performance and market metrics to refine marketing strategies.
• Manage marketing budget and allocate resources to maximize ROI.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.
• Establish partnerships and collaborations that enhance brand presence and engagement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in strategic marketing, preferably in a remote or global context.
• Strong understanding of digital marketing strategies and analytics tools.
• Proven track record of successful campaign management and brand development.
• Excellent communication and interpersonal skills.
• Leadership experience with a focus on team development and performance management.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

This position utilizes a variety of technologies and tools including customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, social media management tools such as Hootsuite, and analytics tools like Google Analytics and Tableau. Familiarity with graphic design software (e.g., Adobe Creative Suite) and project management platforms (e.g., Asana or Trello) is also beneficial for various marketing initiatives.

Ideal Candidates

Ideal candidates will possess a strategic mindset combined with a creative approach to problem-solving. They should exhibit strong analytical abilities, enabling them to interpret market data and translate insights into actionable strategies. A collaborative spirit is essential, as the Marketing Manager will work closely with diverse teams across the organization. A proven ability to thrive in a remote work environment while maintaining high levels of productivity and communication is also a key characteristic of a successful candidate.