Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto will play a pivotal role in shaping and executing the company's marketing strategies to drive brand awareness, lead generation, and customer engagement across various channels. This remote position requires a dynamic leader who can analyze market trends, develop compelling campaigns, and collaborate with cross-functional teams to meet organizational goals. The ideal candidate will have a proven track record in strategic marketing management, coupled with exceptional analytical skills and the ability to thrive in a fast-paced environment.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with the company's objectives and enhance brand visibility.
• Conduct market research to identify emerging trends and customer needs, enabling the creation of innovative marketing campaigns.
• Collaborate with product teams to ensure alignment of marketing initiatives with product launches and promotions.
• Analyze marketing performance metrics, using data-driven insights to refine strategies and improve outcomes.
• Manage the marketing budget effectively, ensuring resource allocation aligns with priority initiatives and measurable results.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and continuous improvement.
• Coordinate with external partners, agencies, and vendors to execute multifaceted marketing programs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in strategic marketing, including digital marketing and brand management.
• Proven experience in leading and managing marketing teams effectively.
• Strong analytical skills, with the ability to interpret market data and derive actionable insights.
• Exceptional written and verbal communication skills, with a demonstrated ability to influence stakeholders.
• Proficient in marketing automation tools and digital marketing platforms.

Technologies & Tools

The Marketing Manager (Strategic) will utilize a range of technologies and tools to enhance marketing efforts, including customer relationship management (CRM) software, marketing automation platforms, data analytics tools, and social media management applications. Familiarity with software such as HubSpot, Google Analytics, and Salesforce will be beneficial in streamlining marketing processes and tracking campaign performance.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and strategic thinking, demonstrating an ability to innovate while adhering to company directives. They will have strong leadership qualities, fostering collaboration within teams while also being hands-on in implementing marketing tactics. A proactive mindset, a passion for identifying market opportunities, and a commitment to delivering excellence in marketing outcomes are essential characteristics of a successful candidate for this role.