Marketing Manager (Strategic) - Remote_

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto plays a pivotal role in developing and executing marketing strategies that align with organizational goals and drive brand awareness. This position will require a deep understanding of market trends, consumer behavior, and competitive landscapes to formulate impactful marketing campaigns. The successful candidate will lead a team of marketing professionals, collaborate with cross-functional departments, and leverage data analytics to identify opportunities for growth and improvement.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that support business objectives and enhance brand visibility.
• Conduct market research to identify customer needs, preferences, and emerging trends.
• Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, and traditional platforms.
• Manage budget allocations for marketing initiatives and track performance metrics for continuous improvement.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and innovation.
• Collaborate closely with sales and product teams to ensure alignment and maximize revenue opportunities.
• Analyze campaign effectiveness and make data-driven recommendations for future strategies.
• Engage with external vendors and partners to enhance marketing efforts and brand reach.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• A minimum of 5 years of experience in marketing management, preferably in a strategic role.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Proven experience in developing successful marketing campaigns across various channels.
• Excellent leadership and team management skills, with a focus on developing talent.
• Exceptional communication and interpersonal skills, capable of collaborating with diverse teams.
• Proficient in marketing automation tools and CRM software.

Technologies & Tools

The Marketing Manager (Strategic) will utilize a range of technologies and tools to achieve marketing objectives. These include marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics and Tableau, customer relationship management (CRM) software like Salesforce, as well as social media management tools like Hootsuite or Buffer. Familiarity with content management systems (CMS) and search engine optimization (SEO) tools will also be essential in enhancing online visibility and engagement.

Ideal Candidates

The ideal candidate for the Marketing Manager (Strategic) position possesses a combination of strategic vision and practical execution skills. They are proactive, results-oriented, and able to thrive in a dynamic, remote work environment. Strong interpersonal skills and a collaborative mindset are crucial, as is the ability to adapt to changes in the marketplace and drive innovation in marketing practices. A commitment to continuous learning and professional development will further enhance their effectiveness in this role.