Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Marketing Manager (Strategic) at Veralto, you will lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This remote position requires a visionary leader who can identify market opportunities, analyze trends, and coordinate cross-functional teams to enhance product positioning and achieve business objectives. You will oversee marketing initiatives from conception through execution, ensuring alignment with organizational goals and delivering measurable results.

Job Responsibilities

• Develop and implement strategic marketing plans that align with Veralto’s business objectives and market demands.
• Conduct market research to identify customer needs, preferences, and emerging trends.
• Collaborate with product development teams to refine product offerings based on market analysis.
• Manage the marketing budget and allocate resources effectively to maximize return on investment.
• Oversee the creation of marketing campaigns, promotional materials, and digital content.
• Analyze campaign performance metrics and report results to senior management.
• Coordinate with sales teams to develop integrated strategies that drive customer acquisition and retention.
• Foster relationships with external partners, agencies, and stakeholders to enhance marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing management, preferably within a strategic role.
• Proven track record of developing successful marketing strategies that drive measurable results.
• Strong analytical skills with experience in market research and data analysis tools.
• Excellent communication and interpersonal skills, with the ability to lead and influence cross-functional teams.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO.
• Familiarity with CRM software and analytics tools for tracking marketing performance.

Technologies & Tools

This position requires the proficient use of several technologies and tools to streamline marketing efforts and enhance productivity. Candidates should be familiar with customer relationship management (CRM) systems, such as Salesforce, digital marketing platforms such as HubSpot, and analytics tools like Google Analytics. Additionally, proficiency in social media management tools and graphic design software is desirable for effective campaign execution.

Ideal Candidates

The ideal candidate for the Marketing Manager (Strategic) position at Veralto will possess a forward-thinking mindset and a passion for creativity and innovation. They will demonstrate strong leadership abilities, with an aptitude for mentoring and guiding team members toward achieving common goals. An ideal candidate will be adaptable to changing market conditions, exhibit a strong business acumen, and maintain a keen focus on customer needs to ensure the successful implementation of strategic marketing initiatives.