Marketing Manager (Strategic) - Remote_

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto plays a critical role in developing and executing comprehensive marketing strategies that align with the company's overall objectives. This position will require a creative and data-driven approach, coordinating with cross-functional teams to enhance brand visibility, drive customer engagement, and ultimately contribute to the growth and market position of Veralto. The successful candidate will oversee marketing initiatives, analyze market trends, and implement innovative campaigns that resonate with our target audience while managing the marketing budget effectively.

Job Responsibilities

• Develop and implement strategic marketing plans to achieve business goals.
• Create and manage marketing campaigns across various channels, including digital, social media, and traditional platforms.
• Collaborate with product management and sales teams to ensure cohesive messaging and positioning.
• Conduct market research to identify trends and customer preferences, using insights to inform marketing strategies.
• Create and oversee marketing budgets, ensuring optimal allocation of resources to maximize ROI.
• Analyze campaign performance metrics and adjust strategies as needed to enhance effectiveness.
• Lead and mentor a team of marketing professionals, fostering a culture of collaboration and innovation.
• Establish and maintain relationships with external partners, agencies, and vendors to support marketing initiatives.
• Prepare reports for senior management detailing marketing performance and strategy effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• A minimum of 5 years of experience in strategic marketing, preferably within a B2B environment.
• Proven track record of successful marketing campaign development and execution.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills for presenting ideas and campaigns effectively.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO, and CRM software.
• Leadership experience, with a demonstrated ability to guide and motivate teams.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.

Technologies & Tools

The Marketing Manager (Strategic) will utilize a variety of technologies and tools to drive marketing initiatives. These include marketing automation platforms, CRM systems (such as Salesforce), content management systems (like WordPress), social media management tools (including Hootsuite or Buffer), and data analytics tools such as Google Analytics. Familiarity with design software (e.g., Adobe Creative Suite) for creating marketing materials may also be required.

Ideal Candidates

The ideal candidate for the Marketing Manager (Strategic) role will possess a strong blend of creativity and analytical thinking, demonstrating the ability to approach challenges from multiple angles. They should be a proactive and adaptable team player who thrives in a fast-paced, remote environment, showcasing exceptional communication skills and a passion for innovative marketing strategies. A genuine commitment to achieving business excellence and driving customer satisfaction will be essential traits for success in this role.