Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto will play a crucial role in shaping and executing our marketing strategies to elevate brand positioning and drive growth. This remote position involves overseeing market research, competitive analysis, and the development of comprehensive marketing programs that align with the company's objectives. The Marketing Manager will collaborate closely with cross-functional teams to develop innovative campaigns that resonate with target audiences while ensuring effective implementation and performance tracking.

Job Responsibilities

• Develop and implement strategic marketing plans that support overall business objectives.
• Conduct market research and analysis to identify trends, customer needs, and competitive landscape.
• Oversee the creation of marketing materials, campaigns, and communications that engage customers.
• Collaborate with product development teams to align marketing strategies with product launches and enhancements.
• Manage marketing budgets, monitor ROI, and analyze campaign performance to optimize efforts.
• Utilize digital marketing techniques to increase brand awareness and drive traffic to online platforms.
• Foster relationships with partners, stakeholders, and influencers to amplify marketing initiatives.
• Lead and mentor a team of marketing professionals to cultivate a high-performing work environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 5 years of experience in strategic marketing or related roles.
• Proven track record in developing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret market data and performance metrics.
• Exceptional communication and interpersonal skills for collaboration across departments.
• Experience with digital marketing platforms, SEO, and social media strategies.
• Proficiency in marketing automation tools and CRM systems.

Technologies & Tools

The Marketing Manager will utilize a variety of technologies and tools, including marketing automation software (such as HubSpot or Marketo), customer relationship management systems (like Salesforce), content management systems (WordPress or similar), and data analytics tools (Google Analytics, Tableau) to track performance and inform decision-making processes. Additionally, social media management tools (Hootsuite, Sprout Social) will be integral for executing and monitoring online campaigns.

Ideal Candidates

Ideal candidates for the Marketing Manager (Strategic) position will possess a strategic mindset and a creative approach to problem-solving. They should be results-oriented and demonstrate strong leadership qualities that inspire teams. Effective communication skills are essential, particularly the ability to convey complex ideas in an accessible manner. Furthermore, a deep understanding of market dynamics and consumer behavior, coupled with a passion for innovative marketing practices, will enhance their success in driving Veralto's marketing initiatives.