Marketing Manager (Strategic) - Remote

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Job Overview

The Marketing Manager (Strategic) at Veralto will play a pivotal role in shaping and executing our strategic marketing initiatives to drive growth and enhance brand presence. This position is responsible for developing comprehensive marketing strategies, analyzing market trends, coordinating cross-functional teams, and leveraging analytics to inform decision-making. The successful candidate will lead campaigns that resonate with audiences, optimize marketing investments, and ensure alignment with Veralto’s long-term objectives while collaborating effectively in a remote environment.

Job Responsibilities

• Develop and implement strategic marketing plans that align with business goals and market opportunities.
• Monitor market trends and competitive landscape to identify opportunities for differentiation and growth.
• Collaborate with cross-functional teams, including product management, sales, and customer support, to leverage insights for campaign strategies.
• Oversee and manage the marketing budget, ensuring efficient allocation of resources and effective ROI analysis.
• Utilize analytics tools to measure campaign performance and adjust strategies accordingly to optimize results.
• Lead various marketing initiatives, including digital marketing, social media campaigns, and content marketing strategies.
• Enhance brand visibility and recognition through innovative marketing techniques and initiatives.
• Conduct market research to inform product positioning and messaging strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in strategic marketing, preferably in a managerial role.
• Demonstrated experience in developing marketing strategies and executing successful campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency with digital marketing tools, CRM software, and analytics platforms.
• Excellent communication and interpersonal skills to effectively collaborate with diverse teams.
• Strong project management skills, with the ability to handle multiple projects simultaneously.
• Knowledge of current marketing trends and tools.

Technologies & Tools

The Marketing Manager (Strategic) will utilize various technologies and tools to enhance marketing efforts. Proficiency in CRM systems such as Salesforce, marketing automation platforms like HubSpot, and analytics tools such as Google Analytics is essential. Knowledge of social media management tools and content distribution platforms will be beneficial to amplify marketing outreach and measure impact effectively.

Ideal Candidates

The ideal candidate for this position possesses a blend of strategic thinking and creativity, along with strong leadership qualities. They should be results-driven, with a proven ability to adapt to changing market conditions and technologies. Excellent problem-solving skills, an entrepreneurial spirit, and a collaborative nature will ensure their success in leading initiatives at Veralto. A genuine passion for marketing and a commitment to the company’s mission and values will further distinguish candidates who thrive in this role.