Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto will play a pivotal role in shaping the strategic direction of our marketing initiatives. This position is designed for a dynamic individual who possesses a deep understanding of market trends and customer needs. The successful candidate will lead cross-functional teams, develop comprehensive marketing strategies, and execute campaigns that promote brand awareness, drive customer engagement, and support business growth. The role demands a blend of analytical skills, creativity, and managerial capabilities to effectively influence key stakeholders and sustain the company’s position in the market.

Job Responsibilities

• Develop and implement strategic marketing plans that align with organizational goals and objectives.
• Analyze market trends and competitive landscape to identify opportunities for growth.
• Collaborate with product development and sales teams to create effective go-to-market strategies.
• Manage marketing budgets, ensuring resources are effectively allocated to maximize ROI.
• Oversee the execution of integrated marketing campaigns across multiple channels, including digital, social media, and traditional media.
• Lead market research efforts to gather insights on customer preferences and product performance.
• Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as necessary.
• Establish and cultivate relationships with key industry partners and stakeholders.
• Coordinate internal and external communication efforts to enhance brand visibility.
• Mentor and manage a team of marketing professionals to foster professional growth and performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in a marketing management role, preferably in a strategic capacity.
• Demonstrated experience in developing and executing successful marketing strategies.
• Strong analytical skills, with the ability to interpret data and market research effectively.
• Excellent communication and interpersonal skills with experience in stakeholder management.
• Proficiency in digital marketing tools and CRM software.
• Ability to work independently in a remote environment while managing multiple projects.
• Strong leadership skills and a proven ability to manage and develop teams.

Technologies & Tools

The Marketing Manager (Strategic) will utilize a variety of technologies and tools to execute their responsibilities effectively. Proficiency in marketing automation platforms such as HubSpot or Marketo, alongside data analytics tools like Google Analytics and Tableau, is essential. Additionally, familiarity with project management software like Asana or Trello, as well as CRM systems such as Salesforce, will support the candidate in effective team collaboration and campaign management.

Ideal Candidates

The ideal candidate for the Marketing Manager (Strategic) position will possess a strategic mindset combined with an innovative approach to marketing. They should be proactive, results-driven, and have a keen sense of market dynamics and consumer behavior. A strong ability to lead cross-functional teams and inspire collaboration is essential. Furthermore, the candidate should demonstrate excellent problem-solving skills and be adaptable to changing business environments. The ideal candidate will also exhibit a passion for marketing, a commitment to professional excellence, and the drive to contribute meaningfully to Veralto’s growth.