Marketing Manager (Strategic) - Remote_

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto plays a pivotal role in developing and executing comprehensive marketing strategies that align with the organization's business goals. This position is responsible for analyzing market trends, overseeing campaigns, and driving brand awareness initiatives. The ideal candidate will collaborate cross-functionally to enhance customer engagement, optimize marketing channels, and foster growth through innovative marketing solutions, all while functioning in a remote setting.

Job Responsibilities

• Develop and implement a robust marketing strategy that supports business objectives and enhances brand positioning.
• Conduct thorough market research and competitive analysis to identify emerging trends and opportunities.
• Oversee marketing campaigns from conception to execution, ensuring alignment with overall business strategy.
• Collaborate closely with sales, product development, and other departments to ensure cohesive messaging and brand representation.
• Measure and report performance of all marketing campaigns, and assess against established goals (ROI and KPIs).
• Manage and mentor a team of marketing professionals, fostering their growth and development.
• Allocate and manage marketing budgets and resources effectively.
• Leverage digital marketing tools and platforms to maximize reach and engagement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in strategic marketing, preferably in a managerial role.
• Proven experience in managing marketing campaigns and a solid understanding of digital marketing strategies.
• Strong analytical skills with the ability to interpret data and metrics to inform strategy.
• Excellent written and verbal communication skills.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Proficiency in marketing automation tools and CRM systems.

Technologies & Tools

The Marketing Manager (Strategic) will be expected to utilize a variety of technologies and tools to facilitate effective marketing processes. This includes, but is not limited to, CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), and social media management software (e.g., Hootsuite, Buffer). Familiarity with design software (e.g., Adobe Creative Suite) may also be beneficial for creating marketing materials.

Ideal Candidates

The ideal candidate for the Marketing Manager (Strategic) position at Veralto possesses strong leadership qualities and a strategic mindset. They are innovative thinkers who are not afraid to challenge the status quo while remaining adaptable in a fast-paced environment. Excellent interpersonal skills are essential to effectively collaborate with diverse teams and external partners. Such candidates demonstrate a results-oriented approach, with a proven track record of driving successful marketing initiatives that contribute to organizational growth.