Marketing Manager (Strategic) - Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto is responsible for developing and executing comprehensive marketing strategies that align with the company's overarching business goals. This remote position requires a proactive marketer who can leverage data-driven insights to enhance brand awareness, drive customer engagement, and generate sales opportunities. The successful candidate will collaborate with cross-functional teams, executing innovative marketing campaigns that resonate with various target audiences while ensuring that the company's value proposition is effectively communicated across all platforms.

Job Responsibilities

• Develop and implement strategic marketing plans to achieve business objectives and enhance market positioning.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with sales, product development, and other departments to create integrated marketing campaigns.
• Manage the marketing budget, ensuring efficient allocation of resources across various initiatives.
• Analyze campaign performance metrics and adjust strategies to improve outcomes.
• Oversee content creation and distribution across multiple channels, ensuring brand consistency.
• Utilize digital marketing tools and analytics to enhance online presence and engagement.
• Lead a team of marketing professionals, providing mentorship and guidance to foster growth and development.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing, with a focus on strategic planning and execution.
• Proficiency in digital marketing tools, CRM software, and analytics platforms.
• Strong understanding of SEO, PPC, social media, and content marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Analytical mindset with the capability to interpret data and derive actionable insights.
• Proven leadership skills and experience managing diversified marketing teams.

Technologies & Tools

In this position, the candidate will utilize various technologies and tools, such as CRM platforms (e.g., Salesforce), marketing automation software (e.g., HubSpot, Marketo), social media management tools (e.g., Hootsuite), and analytics platforms (e.g., Google Analytics, Tableau). Familiarity with content management systems (CMS) and graphic design software (e.g., Adobe Creative Suite) is also preferred to effectively support digital marketing initiatives.

Ideal Candidates

The ideal candidate for the Marketing Manager (Strategic) role at Veralto demonstrates a strong mix of strategic thinking and creative problem-solving abilities. They possess excellent organizational skills and an intrinsic motivation to drive results in a fast-paced environment. A natural leader, they inspire their team while fostering collaboration and innovation. Moreover, they should display adaptability to changing market conditions and a passion for continuous learning, enabling them to remain at the forefront of marketing trends and technologies.