Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Manager (Strategic) at Veralto is responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, drive customer engagement, and ultimately maximize revenue growth. This role requires a creative yet analytical thinker who can understand market trends, identify opportunities, and implement data-driven strategies to meet the company's objectives. The successful candidate will collaborate with cross-functional teams to ensure alignment on marketing initiatives and will play a pivotal role in maintaining Veralto's competitive edge in the market, all while operating in a remote capacity.

Job Responsibilities

• Develop and implement strategic marketing plans that are aligned with overall business goals.
• Conduct market research to identify opportunities and trends to inform marketing strategies.
• Collaborate with product management and sales teams to create targeted marketing campaigns.
• Analyze marketing performance data and adjust strategies to optimize results.
• Manage the marketing budget and ensure efficient allocation of resources.
• Oversee the creation of engaging marketing content across multiple channels, including digital, print, and social media.
• Establish metrics for assessing the effectiveness of marketing initiatives and campaigns.
• Build and maintain relationships with industry partners, vendors, and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in a strategic marketing role, preferably within a similar industry.
• Demonstrated ability to develop marketing strategies backed by data and analytics.
• Strong understanding of digital marketing channels and tools.
• Excellent communication and interpersonal skills.
• Proficient in marketing automation and CRM tools.
• Ability to work independently and as part of a team in a fast-paced environment.

Technologies & Tools

The Marketing Manager (Strategic) will utilize various technologies and tools essential for executing marketing initiatives efficiently. These include Customer Relationship Management (CRM) software like Salesforce, marketing automation platforms such as HubSpot or Marketo, content management systems (CMS) like WordPress, and analytical tools such as Google Analytics to track campaign performance and market trends. Familiarity with social media management tools and email marketing software is also beneficial for effectively reaching target audiences.

Ideal Candidates

The ideal candidate for the Marketing Manager (Strategic) position possesses a strong background in marketing strategy with a track record of successful campaigns that align with business goals. They exhibit excellent analytical skills, are highly organized, and can manage multiple projects simultaneously. Additionally, they should demonstrate creativity in problem-solving, adaptability to changing market conditions, and the ability to work collaboratively in a remote environment. Strong leadership skills and a passion for innovation are key qualities that will lead to success in this role.