Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto is responsible for developing and executing marketing strategies that drive growth, engagement, and brand awareness. This role involves collaborating closely with cross-functional teams to identify market trends and customer needs, and leveraging insights to craft compelling marketing campaigns. By analyzing market data and performance metrics, the Marketing Manager will ensure that all initiatives align with overall business objectives and resonate with target audiences, thereby enhancing Veralto's presence in the industry.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that meet the company's growth objectives.
• Conduct market research to identify trends and insights that inform marketing decisions.
• Collaborate with product management and sales teams to ensure alignment on marketing initiatives.
• Design and oversee the execution of multi-channel marketing campaigns, including digital, content, and social media.
• Measure and report on the performance of marketing campaigns, adjusting strategies as necessary based on metrics and KPIs.
• Manage budget allocations for marketing initiatives, optimizing spending for maximum ROI.
• Foster relationships with key industry stakeholders and partners to enhance brand positioning.
• Lead and mentor a team of marketing professionals, promoting a culture of innovation and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years’ experience in marketing, with at least 3 years in a strategic marketing role.
• Strong understanding of digital marketing practices and technologies.
• Proven track record of developing successful marketing plans and campaigns.
• Exceptional analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, capable of working collaboratively.
• Experience managing budgets and optimizing resource allocation for marketing initiatives.

Technologies & Tools

The Marketing Manager (Strategic) will utilize a variety of technologies and tools to streamline marketing efforts and measure performance. Familiarity with customer relationship management (CRM) software, marketing automation platforms, and data analytics tools is essential. Experience with project management tools to coordinate marketing activities and collaboration software for team communication will also be beneficial.

Ideal Candidates

Ideal candidates for the Marketing Manager (Strategic) position at Veralto will exhibit strong leadership and strategic thinking abilities. They should demonstrate a passion for marketing innovation, with a proactive mindset that drives them to seek out new opportunities in the market. Highly organized and detail-oriented, the candidates should thrive in a fast-paced environment and exhibit resilience in tackling challenges. Excellent interpersonal skills, along with the ability to build effective relationships, will enable them to collaborate successfully with diverse teams across the organization.