Marketing Manager (Strategic) - Remote

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Written by AI from the job title and company, not by Veralto, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager (Strategic) at Veralto is a pivotal role focused on driving market strategies that enhance brand visibility and promote customer engagement. This position requires a blend of analytical skills and creative thinking to develop comprehensive marketing plans that align with Veralto's business objectives. The successful candidate will oversee campaign executions, analyze market trends, and ensure that all marketing initiatives contribute positively towards achieving company growth goals.

Job Responsibilities

• Develop and implement strategic marketing plans to enhance brand awareness and market share.
• Analyze market trends and competition to identify opportunities for growth and differentiation.
• Collaborate with cross-functional teams to ensure cohesive messaging and campaign execution.
• Manage budgets for marketing projects and measure their effectiveness predominantly through KPIs.
• Oversee digital marketing initiatives, including SEO, PPC, and social media strategies.
• Lead market research efforts to gather insights and feedback from customers and stakeholders.
• Coordinate with external vendors and agencies to enhance the marketing reach.
• Prepare reports and presentations for senior management regarding marketing performance and insights.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in marketing management, specifically in strategic roles.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent verbal and written communication skills, with a proven ability to lead cross-functional initiatives.
• Proficient in using marketing automation and analytics tools.
• Demonstrated experience with digital marketing strategies, including content marketing and social media engagements.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Technologies & Tools

The Marketing Manager will utilize various technologies and software tools, including CRM systems (such as Salesforce), marketing automation platforms (like HubSpot), analytics tools (e.g., Google Analytics), and social media management tools (such as Hootsuite). Proficiency in these tools is essential for effective tracking, analysis, and optimization of marketing campaigns.

Ideal Candidates

Ideal candidates for the Marketing Manager (Strategic) position at Veralto will possess a robust combination of creativity, strategic thinking, and a results-oriented mindset. They should be adaptable and able to thrive in a fast-paced environment while demonstrating excellent problem-solving capabilities. The ability to collaborate effectively with various stakeholders and inspire teams towards a common goal is crucial. Additionally, a passion for staying ahead of marketing trends and a commitment to continuous improvement will make them a valuable asset to the Veralto team.