Marketing Operations Manager

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Written by AI from the job title and company, not by Rush Street Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Operations Manager at Rush Street Interactive will play a pivotal role in enhancing the efficiency and effectiveness of our marketing initiatives. This position is responsible for the strategic development and execution of integrated marketing operations, ensuring alignment with corporate objectives while optimizing marketing technologies. The successful candidate will collaborate closely with cross-functional teams, analyze marketing performance metrics, and lead process improvements to drive customer acquisition and retention strategies.

Job Responsibilities

• Develop and implement marketing operation strategies that align with organizational goals.
• Manage marketing automation tools and CRMs to streamline campaign execution.
• Analyze data to track marketing performance metrics and prepare detailed reports.
• Collaborate with marketing, sales, and product teams to ensure cohesive strategies.
• Optimize marketing processes and workflows to enhance operational efficiency.
• Support the execution of marketing campaigns, including direct mail, digital marketing, and social media strategies.
• Facilitate training for staff on new marketing tools and systems.
• Maintain and manage marketing budgets, ensuring cost-effectiveness in operations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years experience in marketing operations, preferably in the gaming or e-commerce industry.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience in data analysis and reporting.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Outstanding communication and interpersonal skills, enabling effective collaboration with various teams.
• Knowledge of digital marketing strategies and trends.

Technologies & Tools

The Marketing Operations Manager will utilize a variety of technologies and tools to facilitate marketing objectives. Key platforms include marketing automation software such as HubSpot or Marketo, CRM tools like Salesforce, and analytics platforms such as Google Analytics or Tableau. Familiarity with social media management tools and email marketing services will also be beneficial to ensure effective campaign execution and performance tracking.

Ideal Candidates

The ideal candidate for the Marketing Operations Manager position at Rush Street Interactive is a proactive, data-driven individual with a passion for innovation in marketing strategies. They should possess strong leadership qualities, coupled with the ability to foster teamwork and collaboration across diverse functional teams. An analytical mindset, coupled with excellent problem-solving skills, will enable them to identify opportunities for improvement and optimize marketing efforts. Additionally, the candidate should demonstrate a commitment to driving customer engagement and achieving exceptional results within a fast-paced industry.