Marketing Operations, Senior Manager

This is a Fully Remote Job

About Our Client:

The organization operates within the marketing operations and demand generation space, addressing the challenge of creating scalable systems and processes that drive measurable pipeline growth. It focuses on building robust marketing operations functions that integrate technology, data standards, and reporting infrastructure to enhance campaign execution and sales alignment.

About the Opportunity:

The SENIOR MANAGER, MARKETING OPERATIONS leads the development and management of the marketing operations function. This role is responsible for designing and implementing systems that support scalable demand generation and pipeline growth. By administering key marketing platforms and partnering across teams, the position ensures effective campaign execution, lead management, and performance measurement, driving impactful marketing and sales integration.

Responsibilities:

• Design and implement marketing operations models including governance, workflows, and documentation.
• Administer and optimize the HubSpot Marketing Hub platform.
• Collaborate with demand generation, sales, and other teams to launch and optimize campaigns.
• Manage lead lifecycle processes including scoring, routing, and feedback loops.
• Define and maintain audience segmentation strategies.
• Optimize technology integrations between marketing and CRM platforms.
• Establish data governance standards for quality and compliance.
• Develop dashboards and reporting to measure marketing impact.
• Provide analysis and recommendations to improve campaign and funnel performance.
• Train teams on marketing operations standards and processes.
• Plan for function growth including staffing and technology upgrades.

Requirements:

• Seven or more years of progressive marketing operations or marketing automation experience.
• Proven success building or maturing marketing operations functions.
• Strong knowledge of B2B demand generation, lead management, and sales-marketing alignment.
• Ability to design scalable marketing operations processes and data governance.
• Skill in translating data into actionable insights and recommendations.
• Strong program management, communication, and collaboration skills.
• Experience as both a strategic leader and hands-on platform administrator.
• Bachelor’s degree or equivalent experience in relevant fields.
• Expert proficiency with HubSpot Marketing Hub.
• Proficiency with Microsoft Dynamics or similar CRM platforms.
• Advanced reporting and analytics capabilities.
• Knowledge of data compliance and quality assurance practices.
• Preferred HubSpot certifications.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.