MARKETING PRODUCT MANAGER

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Written by AI from the job title and company, not by bakerly, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Product Manager at Bakerly will be responsible for driving the development, execution, and management of marketing strategies for our product portfolio. This role requires a blend of strategic thinking, creativity, and analytical skills to enhance brand visibility, optimize product positioning, and maximize market reach. The ideal candidate will work collaboratively with cross-functional teams, ensuring alignment between product development and market needs while fostering strong relationships with stakeholders and consumers.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with overall business goals and product objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform product development and positioning.
• Collaborate with product development teams to define product features, benefits, and messaging that resonates with target audiences.
• Create and oversee marketing campaigns across various channels, including digital, print, and social media.
• Monitor and analyze marketing performance metrics to assess the effectiveness of marketing initiatives and make data-driven improvements.
• Manage marketing budgets, ensuring all campaigns are executed within financial constraints.
• Work closely with sales teams to provide training and support materials that enhance product understanding and drive sales performance.
• Foster relationships with external partners and media outlets to expand brand visibility and ensure alignment with promotional efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• At least 5 years of experience in product marketing or marketing management, preferably in the food industry.
• Strong understanding of marketing principles and strategies, with a proven ability to drive successful marketing campaigns.
• Excellent analytical skills with experience in market research and performance tracking.
• Proficient in digital marketing tools and platforms, including Google Analytics, SEO, and social media advertising.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively across cross-functional teams.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The Marketing Product Manager will utilize various technologies and tools to enhance productivity and effectiveness in their role. Key tools include customer relationship management (CRM) systems, marketing automation platforms, analytics software such as Google Analytics, social media management tools, and collaboration software like Slack and Trello. Familiarity with design tools such as Adobe Creative Suite may also be beneficial for creating marketing materials.

Ideal Candidates

Ideal candidates for the Marketing Product Manager position at Bakerly are innovative thinkers who can balance strategic insight with hands-on execution. They are results-oriented individuals with a passion for the food industry and a keen understanding of consumer behavior. Strong collaborators, they can build trust with diverse teams and stakeholders while effectively communicating their vision. A proactive mindset, combined with flexibility and adaptability to changing market conditions, will drive success in this role.