Marketing Product Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Kforce Inc, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Product Manager at Kforce Inc. will play a pivotal role in developing and executing marketing strategies aimed at promoting our diverse range of products and services. This role involves collaboration with cross-functional teams to enhance product visibility, identify market opportunities, and drive revenue growth. The Marketing Product Manager will be responsible for understanding customer needs, analyzing market trends, and ensuring that our marketing efforts align with overall business objectives.

Job Responsibilities

• Lead the product marketing strategy across various channels to enhance product awareness and market share.
• Conduct market research to identify customer needs, preferences, and trends to inform product positioning.
• Work closely with product development teams to align marketing strategies with product features and benefits.
• Develop and manage marketing campaigns from conception through execution, monitoring performance metrics and ROI.
• Create and maintain marketing collateral, including brochures, presentations, and digital content.
• Collaborate with sales teams to ensure alignment on messaging and sales enablement tools.
• Utilize analytics tools to track campaign performance and customer engagement, making data-driven recommendations for improvements.
• Manage budget for marketing activities and provide regular reporting on expenditure and performance against targets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in product marketing, preferably in a technology or staffing environment.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent written and verbal communication skills, with experience in preparing presentations for various audiences.
• Familiarity with digital marketing tools and techniques, including SEO, PPC, and social media marketing.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Marketing Product Manager will utilize a variety of technologies and tools including CRM software (such as Salesforce), marketing automation platforms (such as HubSpot), and analytics tools (like Google Analytics) to track and optimize campaign performance. Familiarity with project management software (such as Asana or Trello) will also be beneficial for managing tasks and timelines effectively.

Ideal Candidates

Ideal candidates for the Marketing Product Manager position will demonstrate strong leadership skills and exhibit a proactive approach to problem-solving. They will possess exceptional communication abilities and thrive in collaborative environments, facilitating effective cross-departmental partnerships. Candidates should be adaptable, innovative thinkers who stay current with industry trends and market dynamics, ensuring that marketing strategies remain competitive and effective.