Marketing - Program Management Specialist - YouTube Marketing (Media Coordinator)

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Written by AI from the job title and company, not by Google Operations Center, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing - Program Management Specialist for YouTube Marketing at Google Operations Center plays a critical role in coordinating marketing initiatives focused on YouTube’s platform. This position involves managing marketing programs, developing strategic plans, and collaborating with cross-functional teams to elevate YouTube’s brand presence and engagement. The specialist will closely analyze campaign performance data, support content strategies, and ensure the successful execution of marketing plans that align with corporate goals.

Job Responsibilities

• Coordinate and implement comprehensive marketing programs designed to enhance YouTube's outreach and engagement.
• Analyze data and perform market research to inform content strategy and campaign direction.
• Create and manage timelines and budgets for marketing projects, ensuring adherence to deadlines and resource allocation.
• Collaborate with cross-functional teams including creative, analytics, and product management to achieve campaign objectives.
• Monitor and evaluate campaign performance metrics, providing actionable insights for continuous improvement.
• Support the development of marketing materials and promotional content tailored for various platforms.
• Establish and maintain relationships with external partners and influencers to optimize marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in program management within a marketing context, particularly in digital media.
• Strong analytical skills with the ability to interpret data, generate reports, and make data-driven decisions.
• Outstanding project management skills, with experience in using project management software.
• Excellent communication skills, both written and verbal, with an ability to convey complex information clearly.
• Experience using social media platforms, especially YouTube, to drive engagement and marketing effectiveness.
• Proficiency in tools such as Google Analytics, YouTube Analytics, and other marketing analytics platforms.

Technologies & Tools

The Marketing - Program Management Specialist will utilize various technologies and software to manage marketing initiatives efficiently. Key tools include Google Analytics for performance measurement, YouTube Analytics for content performance evaluation, project management software for tracking project timelines, and social media management tools to streamline campaign execution. Familiarity with marketing automation tools is also beneficial for optimizing outreach efforts.

Ideal Candidates

Ideal candidates for this position will possess a proactive attitude and a strong passion for digital marketing, particularly within video content platforms. They are expected to be detail-oriented, with exceptional organizational skills that enable them to juggle multiple projects effectively. A collaborative mindset is essential, as the role requires frequent interaction with diverse teams. Additionally, a creative thinker who can adapt to fast-paced environments and exhibit a continuous learning ethic will thrive in this role.