Marketing - Program Management Specialist - YouTube Marketing (Media Coordinator)

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Written by AI from the job title and company, not by Google Operations Center, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Marketing - Program Management Specialist - YouTube Marketing (Media Coordinator) at Google Operations Center is responsible for coordinating and executing marketing programs that leverage YouTube as a key platform. This role encompasses the management of marketing campaigns, content strategies, and analytics to drive brand awareness and engagement. The successful candidate will collaborate closely with cross-functional teams to optimize marketing efforts and ensure that program objectives align with overall business goals.

Job Responsibilities

• Coordinate the execution of YouTube marketing campaigns, ensuring alignment with overall marketing strategies.
• Collaborate with creative teams to develop compelling content tailored for the YouTube audience.
• Analyze performance data to assess the effectiveness of campaigns and generate insights for future initiatives.
• Manage project timelines, budgets, and resources to ensure timely delivery of marketing programs.
• Act as a liaison between internal teams and external partners, fostering strong relationships that enhance program effectiveness.
• Stay updated on YouTube trends, best practices, and policies to ensure compliance and maximize outreach.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in marketing program management, particularly in digital marketing or content creation.
• Proficient understanding of YouTube, social media platforms, and digital marketing tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration abilities to work effectively in cross-functional teams.
• Project management experience with strong organizational skills and attention to detail.

Technologies & Tools

The Marketing - Program Management Specialist will utilize a variety of technologies and tools pivotal to managing YouTube marketing campaigns. This includes but is not limited to Google Analytics for tracking and analyzing performance metrics, YouTube Creator Studio for managing video content, project management tools such as Trello or Asana, and digital asset management software to organize and distribute marketing materials effectively.

Ideal Candidates

Ideal candidates for this position are proactive, detail-oriented individuals who possess a passion for digital marketing and a familiarity with the YouTube platform. They should demonstrate strong problem-solving abilities, creativity in campaign execution, and a keen interest in developing innovative marketing strategies. A successful candidate will also show an ability to work collaboratively in a fast-paced environment while effectively managing multiple projects and deadlines.