Marketing - Program Management Specialist - YouTube Marketing (Media Coordinator)

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Written by AI from the job title and company, not by Google Operations Center, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing – Program Management Specialist - YouTube Marketing (Media Coordinator) at Google Operations Center plays a crucial role in executing strategic marketing initiatives aimed at enhancing brand visibility and engaging targeted audiences on YouTube. The specialist will work collaboratively with cross-functional teams to develop, implement, and optimize media campaigns, utilizing analytical insights to measure effectiveness and drive improvement. They are expected to demonstrate proficiency in managing project timelines, coordinating resources, and communicating effectively with stakeholders to ensure successful campaign delivery that aligns with Google's overarching marketing objectives.

Job Responsibilities

• Develop and manage marketing campaigns across YouTube to promote products and services.
• Coordinate with creative teams to ensure alignment with brand messaging and visual standards.
• Analyze campaign performance metrics to optimize strategies and enhance audience engagement.
• Execute and monitor project timelines, ensuring all initiatives are delivered on schedule.
• Facilitate communication among stakeholders to provide updates and gather feedback on marketing initiatives.
• Support budget management by tracking expenses related to marketing campaigns and providing regular reports.
• Conduct market research and competitor analysis to inform media planning and strategy development.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2-4 years of experience in program management, marketing, or media coordination, preferably within a digital environment.
• Proficient in Google Ads, YouTube analytics, and social media management tools.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication and interpersonal skills, capable of working collaboratively across teams.
• Demonstrated ability to manage multiple projects simultaneously while adhering to deadlines.
• Familiarity with content creation tools and software, such as Adobe Creative Suite or similar applications.

Technologies & Tools

The Marketing – Program Management Specialist will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes Google Ads for campaign management, YouTube analytics for performance tracking, and project management software such as Asana or Trello for task coordination. Additionally, the role will leverage data analytics tools such as Google Analytics to assess user engagement and generate insights, ensuring that marketing strategies are data-driven and aligned with organizational goals.

Ideal Candidates

Ideal candidates for the Marketing – Program Management Specialist position are proactive, detail-oriented individuals with a strong aptitude for creativity and strategic thinking. They possess a passion for digital marketing and understand the intricacies of audience engagement within platforms like YouTube. Strong problem-solving skills, adaptability, and a collaborative spirit are vital, as this role requires close cooperation with various teams. Furthermore, an eagerness to learn and stay abreast of industry trends will significantly contribute to their success in driving impactful marketing initiatives.