Marketing & Sales Enablement Manager (US-Remote)

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Overview

The Marketing & Sales Enablement Manager at Scale to Win will play a pivotal role in enhancing the sales team's efficiency and effectiveness by developing and implementing strategies that drive successful customer engagement. This position requires a deep understanding of marketing principles and sales strategies, as well as the ability to collaborate with cross-functional teams. The ideal candidate will be responsible for creating engaging educational materials, organizing training sessions, and ensuring the sales team is equipped with the tools needed to achieve their objectives, ultimately contributing to the company's growth and success.

Job Responsibilities

• Develop and implement sales enablement strategies that align with marketing initiatives to improve sales performance.
• Create and manage training programs, resources, and content that support the sales team in understanding products, customer personas, and sales techniques.
• Collaborate with product marketing to develop product training materials, sales collateral, and competitive analyses.
• Analyze performance metrics and feedback to continually refine enablement materials and processes.
• Facilitate onboarding and ongoing training sessions for new and existing sales personnel.
• Support the sales team by providing timely and relevant insights on industry trends and competitive benchmarks.
• Work closely with marketing on alignment of goals, messaging, and customer outreach strategies.
• Manage the sales enablement toolset, ensuring effective adoption and utilization by the sales team.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 5+ years of experience in sales enablement, marketing, or a related field, preferably in B2B environments.
• Strong understanding of sales processes and methodologies.
• Demonstrated experience in creating sales training programs and support materials.
• Excellent written and verbal communication skills.
• Proficiency in sales enablement tools and CRM software, such as HubSpot, Salesforce, or similar platforms.
• Strong analytical skills and experience interpreting performance metrics.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Marketing & Sales Enablement Manager will utilize a range of technologies and tools to facilitate the sales team’s success. Proficiency in CRM software such as Salesforce or HubSpot is essential for managing customer interactions and tracking sales progress. Familiarity with sales enablement platforms and analytics tools will also be critical in evaluating training effectiveness and refining strategies. Additionally, experience with content management systems and video conferencing tools is preferred to create training materials and conduct virtual sessions seamlessly.

Ideal Candidates

The ideal candidate for the Marketing & Sales Enablement Manager role at Scale to Win is a proactive and strategic thinker who thrives in collaborative environments. They possess a strong passion for driving sales performance and facilitating team success. Excellent communication and interpersonal skills are crucial, along with the ability to adapt to changing business needs and embrace innovation. Candidates should demonstrate leadership qualities and a commitment to fostering a culture of continuous learning and development within the sales team.