Marketing & Social Media Coordinator - Remote | WFH

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Job Overview

The Marketing & Social Media Coordinator at Get It Recruit - Hospitality will play a key role in enhancing our online presence through strategic marketing initiatives and effective social media management. This position entails developing and executing marketing campaigns, managing social media platforms, and analyzing performance metrics to drive engagement and brand awareness. The coordinator will collaborate with cross-functional teams to ensure consistent messaging while staying aligned with our overall marketing objectives.

Job Responsibilities

• Develop and implement marketing strategies to promote the hospitality brand.
• Manage and curate content across various social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Analyze social media and marketing campaign performance metrics and provide actionable insights for improvement.
• Collaborate with internal teams, including the design and sales departments, to produce cohesive and persuasive marketing materials.
• Stay updated with industry trends and competitor activities to identify new opportunities.
• Assist in the organization and execution of marketing events and promotional activities.
• Maintain the marketing database and CRM tools to track customer interactions and lead generation.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in marketing or social media coordination.
• Strong understanding of social media platforms and their marketing capabilities.
• Proficiency in graphic design software such as Adobe Creative Suite or similar tools.
• Excellent written and verbal communication skills.
• Ability to analyze data and derive insights for strategic decision-making.
• Proven ability to manage multiple projects and meet deadlines in a remote work environment.

Technologies & Tools

The Marketing & Social Media Coordinator will utilize a variety of technologies and tools to enhance productivity and marketing effectiveness. Key tools include social media management platforms (e.g., Hootsuite, Buffer), graphic design software (e.g., Adobe Photoshop, Canva), and analytics tools (e.g., Google Analytics, social media insights). Familiarity with customer relationship management (CRM) systems is also essential for tracking interactions and maintaining the marketing database.

Ideal Candidates

Ideal candidates for the Marketing & Social Media Coordinator position will possess a blend of creativity and analytical skills. They will be proactive, detail-oriented, and capable of thinking strategically to drive results. Strong interpersonal skills, combined with a passion for hospitality and marketing trends, will set successful candidates apart. Effective time-management abilities and self-motivation are crucial for thriving in a remote work setup.