Marketing Strategy & Analytics Manager

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Job Overview

The Marketing Strategy & Analytics Manager at Okta will play a critical role in shaping and executing our marketing strategy by analyzing market trends and customer data to drive decision-making. This position will collaborate with cross-functional teams to develop insights that enhance marketing effectiveness, improve customer engagement, and facilitate growth initiatives. The manager will be responsible for developing marketing reports, identifying key performance indicators (KPIs), and implementing strategies to optimize marketing campaigns across various channels.

Job Responsibilities

• Develop and implement comprehensive marketing strategies based on data analysis and industry trends.
• Analyze marketing campaigns and measure their success using relevant KPIs and metrics.
• Collaborate with sales, product, and customer success teams to create aligned marketing initiatives.
• Design and manage reports and dashboards to track marketing performance and present findings to stakeholders.
• Conduct market research to identify new opportunities and optimize current processes and promotions.
• Oversee pricing strategies and competitive analysis to ensure product positioning is effective.
• Train and mentor team members on best practices in marketing analytics and strategy formulation.
• Maintain strong relationships with external partners and vendors relevant to marketing analytics tools and services.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in marketing strategy or analytics, preferably within a B2B environment.
• Proficient in data analytics tools (such as Google Analytics, Tableau, or similar) and marketing automation software.
• Strong analytical skills with an emphasis on interpreting data to drive actionable insights.
• Excellent communication and presentation skills, capable of conveying complex information to diverse audiences.
• Proven ability to work collaboratively in a cross-functional team environment.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.

Technologies & Tools

The Marketing Strategy & Analytics Manager will utilize a variety of technologies and tools to drive marketing analytics and strategy. Key tools may include customer relationship management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data visualization software such as Tableau or Power BI, and web analytics tools like Google Analytics. Familiarity with SQL, Excel, and various digital marketing technologies will also be essential in effectively managing tasks and analyzing data.

Ideal Candidates

The ideal candidate for the Marketing Strategy & Analytics Manager role will possess a blend of analytical prowess and creative thinking. They will be detail-oriented, highly organized, and comfortable navigating both qualitative and quantitative data. Strong problem-solving skills combined with a proactive attitude toward identifying opportunities will be crucial. A good fit will also prioritize collaboration, embracing cross-department teamwork to drive impactful marketing strategies, and possess a passion for leveraging data to innovate and enhance marketing performance.