Marketing Team Manager, Sr. Campaigns and Events

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Written by AI from the job title and company, not by Stoneridge Software, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Team Manager, Sr. Campaigns and Events at Stoneridge Software will be responsible for developing and executing targeted marketing campaigns and organizing high-impact events that align with the company’s strategic goals. This role requires a deep understanding of market trends and audience engagement, as well as the ability to lead a team of marketing professionals in delivering measurable results. The successful candidate will collaborate closely with cross-functional teams to enhance brand visibility and drive demand generation through innovative marketing strategies.

Job Responsibilities

• Lead the planning and execution of marketing campaigns and events from conception through completion.
• Develop strategies to align campaign objectives with organizational goals and market demands.
• Analyze campaign performance and event outcomes to inform future marketing efforts and improve ROI.
• Manage and mentor the marketing team, fostering professional development and encouraging creative input.
• Collaborate with sales and product teams to create integrated marketing approaches that enhance customer engagement.
• Oversee budget management for campaigns and events, ensuring resources are allocated effectively.
• Maintain an up-to-date knowledge of industry trends to identify opportunities for innovation and improvement.
• Establish and nurture relationships with industry partners, vendors, and key stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in marketing, specifically in campaign and event management.
• Proven track record of successfully launching and managing large-scale marketing campaigns.
• Strong leadership and team management skills, with experience in guiding diverse teams.
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly.
• Proficiency in marketing automation tools and CRM software.
• Strong analytical skills, with the ability to derive insights from data and statistical analysis.

Technologies & Tools

The Marketing Team Manager will utilize a variety of technologies and tools to effectively plan and execute campaigns and events. Key tools include marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), project management software (such as Asana or Trello), and data analytics tools (such as Google Analytics or Tableau). Familiarity with event management software is also essential for coordinating logistics and promoting events effectively.

Ideal Candidates

Ideal candidates for the Marketing Team Manager position will possess strong creative and strategic thinking skills, along with a passion for marketing and event management. They should demonstrate excellent interpersonal skills to engage with team members, stakeholders, and clients effectively. A proactive attitude, adaptability to changing environments, and the ability to inspire and motivate a team are essential characteristics. Additionally, candidates should show resilience in overcoming challenges and driving campaigns to success.