Marketing Technology Commercial Enablement Senior Manager

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Written by AI from the job title and company, not by Lumen Technologies, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Technology Commercial Enablement Senior Manager at Lumen Technologies plays a pivotal role in driving the strategic implementation and optimization of marketing technologies across the organization. This position is accountable for enabling sales and marketing teams through advanced technology solutions, ensuring effective campaign execution, and contributing to revenue growth by enhancing customer engagement and operational efficiency. The successful candidate will collaborate with cross-functional teams, provide insights for data-driven decision-making, and spearhead initiatives that facilitate superior customer experiences.

Job Responsibilities

• Develop and implement marketing technology strategies that align with organizational goals and support commercial enablement.
• Collaborate with sales and marketing leaders to understand technology needs and provide solutions to optimize performance.
• Oversee the integration of marketing technologies into existing platforms, ensuring seamless functionality and user adoption.
• Lead the evaluation and selection of new marketing tools and technologies, conducting thorough market research and vendor assessments.
• Provide ongoing training and support to staff on marketing technology tools to enhance user proficiency and campaign effectiveness.
• Analyze campaign performance data to inform marketing strategy and drive continuous improvement initiatives.
• Work closely with IT to ensure the security and integrity of data within marketing platforms.
• Monitor industry trends and emerging technologies to position the organization as a leader in marketing innovation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing technology, commercial enablement, or a related field.
• Extensive knowledge of marketing automation systems, CRM platforms, and analytics tools.
• Proven experience in project management, with strong organizational and multitasking skills.
• Exceptional analytical skills, with a capacity to leverage data for decision-making.
• Strong communication and interpersonal skills, adept at collaborating with diverse teams.
• Ability to manage various stakeholders and prioritize tasks effectively in a fast-paced environment.

Technologies & Tools

The Marketing Technology Commercial Enablement Senior Manager will utilize a range of technologies and tools essential for campaign management and performance analytics. Key software includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and analytics tools like Google Analytics and Tableau. Familiarity with data visualization and reporting software is also preferred, as well as knowledge of integration tools that facilitate seamless data flow between various systems.

Ideal Candidates

Ideal candidates for the Marketing Technology Commercial Enablement Senior Manager position should exhibit strong leadership qualities, with a passion for leveraging technology in marketing initiatives. They should possess a strategic mindset, capable of developing innovative solutions to complex challenges. A hands-on approach combined with excellent interpersonal skills will facilitate successful collaboration across departments. Furthermore, candidates should demonstrate a commitment to continuous learning and adaptability in a rapidly evolving market landscape.