Marketing/Social Media Coordinator (Contract-to-Hire)

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Job Overview

The Marketing/Social Media Coordinator at goodfin will play a pivotal role in enhancing our brand's presence and engaging our audience through effective social media strategies and marketing initiatives. The selected candidate will be responsible for creating and managing content across various platforms, analyzing performance metrics, and supporting overall marketing campaigns. This contract-to-hire position requires creativity, strategic thinking, and strong communication skills to successfully promote our products and foster customer relationships.

Job Responsibilities

• Develop and execute comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) on social media platforms.
• Monitor and analyze social media metrics to measure the effectiveness of campaigns and strategies.
• Coordinate with the marketing team to support integrated marketing campaigns and initiatives.
• Engage with followers, respond to inquiries, and build a strong online community.
• Stay updated on industry trends and competitor activities to inform strategy development.
• Help maintain consistency in brand messaging across all digital channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of professional experience in marketing or social media management.
• Proficient in social media platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Strong written and verbal communication skills.
• Analytical skills with the ability to interpret social media metrics and performance data.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The Marketing/Social Media Coordinator will utilize various technologies and tools to streamline marketing efforts and enhance productivity. Key tools include social media management software (e.g., Hootsuite, Buffer), graphic design applications (e.g., Adobe Creative Suite, Canva), analytics tools (e.g., Google Analytics, Facebook Insights), and Customer Relationship Management (CRM) systems. Familiarity with email marketing platforms such as Mailchimp or Constant Contact is also beneficial.

Ideal Candidates

An ideal candidate for the Marketing/Social Media Coordinator position possesses a passion for digital marketing and an understanding of current trends within the industry. They should exhibit creativity and a proactive attitude towards problem-solving, with the ability to think strategically. Excellent interpersonal skills, a team-oriented mindset, and the capacity to adapt to a fast-paced work environment are essential. The ability to engage effectively with diverse audiences while maintaining a strong brand voice will greatly contribute to success in this role.