Media & Digital Marketing Manager

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Written by AI from the job title and company, not by Constellation Brands, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Media & Digital Marketing Manager at Constellation Brands will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility and engagement across various digital platforms. This role involves collaboration with cross-functional teams to create compelling content, manage advertising campaigns, and analyze market trends. The ideal candidate will leverage data-driven insights to optimize marketing performance and build lasting relationships with consumers and stakeholders.

Job Responsibilities

• Develop and implement innovative digital marketing strategies to increase brand awareness and customer engagement.
• Oversee and manage digital advertising campaigns across multiple platforms including social media, email, and search engines.
• Collaborate with creative teams to produce compelling content that resonates with target audiences.
• Monitor and analyze marketing performance metrics, adjusting strategies as necessary to enhance ROI.
• Manage budget allocations and spending for digital marketing initiatives, ensuring cost-effective deployment of resources.
• Conduct competitive market research and stay abreast of industry trends to inform strategic decisions.
• Engage with key stakeholders to align marketing efforts with broader business objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• 5+ years of experience in digital marketing, media planning, or ecommerce strategy.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent verbal and written communication skills, with a keen eye for detail.
• Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.

Technologies & Tools

The Media & Digital Marketing Manager will utilize a variety of technologies and tools including Google Analytics, SEMrush, Hootsuite, Adobe Creative Suite, and various social media advertising platforms. Familiarity with content management systems (CMS) and email marketing solutions will be essential for executing effective campaigns and optimizing user engagement.

Ideal Candidates

The ideal candidate will possess a strong blend of creative vision and analytical prowess, allowing them to craft and execute successful digital strategies. They should be self-motivated, proactive, and able to work collaboratively in a dynamic team environment. A passion for the beverage industry and an understanding of the latest digital marketing trends will set successful candidates apart in driving impactful marketing campaigns.