Media Manager

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Written by AI from the job title and company, not by Lactalis Heritage Dairy, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Media Manager at Lactalis Heritage Dairy will oversee the development and execution of strategic media plans to enhance brand visibility, engagement, and market presence. This role involves collaborating with cross-functional teams to create impactful media content, managing media relations, and leveraging various platforms to drive customer engagement. The Media Manager will also analyze media performance metrics to implement improvements and ensure alignment with overall marketing objectives.

Job Responsibilities

• Develop and implement comprehensive media strategies that align with marketing goals.
• Create and manage engaging content across multiple media platforms, including social media, blogs, and traditional media.
• Establish and maintain strong relationships with media outlets and journalists to secure coverage and enhance public relations.
• Monitor media trends and competitor activities to identify opportunities for market positioning.
• Analyze media performance metrics and prepare reports to assess the effectiveness of media campaigns.
• Collaborate with internal teams, including marketing, sales, and creative, to ensure integrated messaging and branding.
• Manage the media budget, ensuring efficient allocation of resources to maximize ROI.
• Organize and execute media events, press releases, and promotional activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
• Minimum of 5 years of experience in media management, public relations, or marketing communications.
• Proven track record of developing successful media strategies and campaigns.
• Strong understanding of digital and traditional media platforms.
• Exceptional communication skills, both written and verbal.
• Ability to analyze data and communicate findings effectively.
• Proficiency in media monitoring and analytics tools.

Technologies & Tools

This position utilizes a variety of technologies and tools to manage media content and analyze performance. Key software includes media management platforms like Hootsuite, Google Analytics, and Adobe Creative Suite. Additionally, the Media Manager will leverage Customer Relationship Management (CRM) systems and project management tools to streamline processes and enhance communication within the team.

Ideal Candidates

The ideal candidate for the Media Manager position at Lactalis Heritage Dairy will possess a blend of creativity and analytical skills, demonstrating a passion for media and communications. They will be proactive in their approach, organized in task management, and possess strong interpersonal skills for effective collaboration. A deep understanding of the dairy industry and sustainability initiatives in food production will be considered an asset. Additionally, the candidate should be adaptable and willing to embrace new media trends to maintain the brand's relevance in a competitive marketplace.