Media Manager, Paid Search

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Written by AI from the job title and company, not by 85SIXTY, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Media Manager specializing in Paid Search at 85SIXTY, you will be responsible for executing and optimizing digital advertising strategies that elevate the brand's presence across various online platforms. You will manage campaign development, performance tracking, and strategic adjustments to ensure that paid search efforts meet defined objectives and deliver outstanding ROI. Collaboration with cross-functional teams and continuous analysis of market trends and competitive landscapes will also be critical as you drive innovation and success within the paid media landscape.

Job Responsibilities

• Develop, implement, and optimize paid search campaigns across various platforms, ensuring alignment with overall marketing strategies.
• Conduct keyword research and competitive analysis to identify opportunities for growth and cost efficiency.
• Monitor and analyze campaign performance metrics, providing regular reports and insights to inform media strategies.
• Collaborate with creative teams to produce effective ad copies and visual assets that resonate with target audiences.
• Manage budgets, forecasts, and bidding strategies to maximize campaign effectiveness and ROI.
• Stay updated with industry trends and best practices in paid search to leverage new technologies and techniques.
• Work closely with analytics teams to ensure proper tracking and attribution of campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in managing paid search campaigns.
• Proficiency with Google Ads, Bing Ads, and online analytics tools such as Google Analytics.
• Strong analytical and mathematical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills to collaborate effectively within a team environment.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced setting.

Technologies & Tools

The Media Manager, Paid Search position at 85SIXTY utilizes a variety of advanced technologies and tools. Key platforms include Google Ads and Bing Ads for campaign management and performance tracking. Google Analytics serves as the primary tool for data analysis, while additional tools such as SEMrush and Ahrefs may be used for keyword research and competitive analysis. Familiarity with project management software and customer relationship management (CRM) tools is also beneficial in coordinating efforts across teams.

Ideal Candidates

The ideal candidate for the Media Manager, Paid Search position possess a blend of analytical acumen and creative marketing capabilities. They demonstrate a proactive approach to problem-solving, are adept at adapting to industry changes, and exhibit a strong passion for digital marketing. A successful candidate is detail-oriented, possesses excellent time management skills, and is dedicated to driving results while fostering teamwork within a dynamic environment.