Media Manager Paid Search

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Written by AI from the job title and company, not by Hawke Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Media Manager for Paid Search at Hawke Media will be responsible for developing, implementing, and optimizing paid search strategies that drive profitable growth for our clients. This role requires a strategic thinker who can analyze data-driven insights to make informed decisions on campaign performance, bidding strategies, and keyword selection. The ideal candidate will work closely with various internal teams, including account management and creative, to ensure cohesive campaign execution while adhering to clients’ objectives and timelines.

Job Responsibilities

• Develop and manage effective paid search campaigns across various platforms, including Google Ads and Bing Ads.
• Conduct thorough keyword research to identify high-performing opportunities and maintain a competitive edge.
• Analyze campaign performance metrics and generate actionable insights to improve ROI.
• Implement A/B testing strategies to optimize ad copy, landing pages, and bidding strategies.
• Collaborate with cross-functional teams to align marketing strategies and creative assets with campaign goals.
• Monitor industry trends and stay updated with changes in paid search algorithms and best practices.
• Prepare and present client reports illustrating campaign performance, insights, and recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in managing paid search campaigns.
• Proficiency in Google Ads, Bing Ads, and Google Analytics is essential.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal, with an emphasis on client interaction.
• Experience with PPC management tools, such as SEMrush or WordStream, is a plus.
• Ability to multitask and thrive in a fast-paced, dynamic environment.

Technologies & Tools

The Media Manager will utilize various technologies and tools to effectively manage campaigns, including Google Ads, Bing Ads, Google Analytics, SEMrush, and Excel for data analysis. Familiarity with project management tools such as Asana or Trello may also be beneficial for coordinating with team members and tracking project progress.

Ideal Candidates

The ideal candidates for this position are detail-oriented, proactive, and possess a strong analytical mindset. They should demonstrate the ability to work collaboratively in a team and exhibit excellent problem-solving skills. Candidates who thrive under pressure and can adjust their strategies based on real-time performance data will be the most successful in this role. A passion for digital marketing and a continuous desire to learn and adapt to industry changes are essential traits for the Media Manager at Hawke Media.