Media Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Primacy, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Media Marketing Manager at Primacy will drive strategic media initiatives to enhance brand visibility, engage target audiences, and increase sales through innovative marketing campaigns. This role will involve collaborating closely with the creative team, analyzing market trends, and optimizing media spend across various channels. The successful candidate will be responsible for developing and implementing comprehensive media strategies that align with the company’s goals, ensuring accurate execution and measurement of marketing effectiveness.

Job Responsibilities

• Develop, execute, and manage media marketing campaigns that promote Primacy’s products and services.
• Conduct market research to identify target audiences and analyze competitive landscape, making data-driven decisions.
• Collaborate with internal teams to create cohesive messaging and branding across all media platforms.
• Manage relationships with external media agencies and vendors to maximize media outreach.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Prepare budgets and manage expenditures, optimizing media spending for maximum ROI.
• Stay updated on industry trends, emerging technologies, and best practices in media marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in media marketing or advertising, with proven success in campaign management.
• Strong analytical skills with proficiency in data interpretation and reporting tools.
• Excellent verbal and written communication skills, with the ability to present ideas clearly.
• Proficiency in digital marketing tools, social media platforms, and SEO/SEM practices.
• Experience with marketing automation and CRM systems is preferred.

Technologies & Tools

The Media Marketing Manager will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. Key software may include Google Analytics for tracking web performance, social media management tools such as Hootsuite or Buffer, and marketing automation platforms like HubSpot or Marketo. Familiarity with graphic design software, video editing tools, and CRM systems will also be beneficial for creating compelling content and managing customer relationships.

Ideal Candidates

Ideal candidates for the Media Marketing Manager position will possess a blend of creativity and analytical skills, enabling them to craft compelling marketing campaigns while also measuring their success. A proactive and results-oriented mindset, along with excellent teamwork and communication abilities, are essential. Additionally, a passion for staying ahead of industry trends and an adaptability to changing market conditions will distinguish successful candidates in this dynamic role at Primacy.