National Video Media Manager - Brand Marketing (Remote)

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Written by AI from the job title and company, not by USAA, so some details may not match this job. The employer's own page has the real description.

Overview

The National Video Media Manager - Brand Marketing at USAA will play a pivotal role in developing and orchestrating the brand's video content strategy across various platforms. This position is responsible for managing video campaigns from conception through execution, ensuring alignment with the overall marketing strategy and brand messaging. The individual will coordinate cross-functional teams and vendor relationships, analyze performance metrics, and optimize content to enhance audience engagement and brand visibility.

Job Responsibilities

• Develop and implement comprehensive video media strategies that align with USAA's branding and marketing goals.
• Manage end-to-end video production processes, including script development, shooting, editing, and distribution.
• Collaborate with internal stakeholders to ensure the video content meets marketing objectives and brand guidelines.
• Oversee budgeting and resource allocation for video campaigns, ensuring cost-effective practices.
• Analyze campaign performance data and make recommendations for improvements based on metrics.
• Maintain vendor relationships and negotiate contracts to secure high-quality video production services.
• Stay updated on industry trends and technologies to enhance video content and distribution strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Film Production, or a related field.
• Minimum of 5 years of experience in video production and marketing, preferably in a brand or agency setting.
• Proven track record of managing successful video campaigns across multiple platforms.
• Strong knowledge of video production processes and post-production editing software.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Analytical mindset with experience in analyzing data and deriving actionable insights.
• Proficiency in project management tools and digital marketing platforms.

Technologies & Tools

The National Video Media Manager will utilize various technologies and tools to facilitate video production and marketing efforts. This includes video editing software such as Adobe Premiere Pro and Final Cut Pro, project management tools like Asana or Trello, and analytics platforms for measuring campaign performance, such as Google Analytics and social media insights tools. Familiarity with content management systems and digital marketing platforms will also be essential in managing video content effectively.

Ideal Candidates

The ideal candidates for this position will possess strong creative and technical skills, with a passion for storytelling through video. They will be proactive, highly organized, and detail-oriented, with the ability to manage multiple projects simultaneously. Excellent communication skills and a collaborative mindset are essential, as the role involves working closely with various teams and stakeholders. A genuine curiosity about emerging trends in video marketing and a commitment to delivering high-quality content will set exceptional candidates apart.