National Video Media Manager - Brand Marketing (Remote)

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Job Overview

The National Video Media Manager - Brand Marketing at USAA will be responsible for leading the strategic development and execution of video media initiatives that enhance brand visibility and resonate with our target audience. This role will involve collaborating across departments to devise and implement high-impact video marketing campaigns, optimizing media strategies, and analyzing performance metrics to drive continuous improvement. The successful candidate will play a crucial role in reinforcing USAA's brand ethos and achieving marketing objectives through innovative video content distribution.

Job Responsibilities

• Develop and manage comprehensive video media strategies aligned with the overall brand marketing objectives.
• Oversee the creation, distribution, and promotion of video content across various platforms.
• Collaborate with cross-functional teams including creative, analytics, and digital marketing to ensure cohesive messaging.
• Analyze and report on video campaign performance, utilizing data to refine strategies and improve outcomes.
• Establish and maintain relationships with external video production agencies and media vendors.
• Stay updated on industry trends and emerging technologies to leverage in video marketing efforts.
• Ensure all video content adheres to brand guidelines and compliance regulations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Film Production, or related field.
• Minimum of 5 years of experience in video media management or digital marketing, preferably within a financial services or insurance industry.
• Proven track record of successfully managing video campaigns and projects from conception to execution.
• Strong understanding of video production, editing, and post-production processes.
• Excellent analytical skills and experience with data-driven performance measurement.
• Highly proficient in using video editing software and digital marketing tools.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively.

Technologies & Tools

The National Video Media Manager will utilize various technologies and tools to execute video strategies effectively. This includes video production and editing software, such as Adobe Premiere Pro and Final Cut Pro, analytics platforms like Google Analytics and Adobe Analytics, and collaboration tools such as Asana and Slack for cross-team communication. Familiarity with digital media buying platforms and social media management tools will also be crucial in ensuring effective distribution and promotion of video content.

Ideal Candidates

Ideal candidates for the National Video Media Manager position will possess a blend of creativity and analytical skills. They should be innovative thinkers capable of developing unique video content strategies while also focusing on measurable outcomes. Strong project management capabilities are essential, alongside a collaborative spirit and excellent communication skills to work effectively within a dynamic team environment. A passion for storytelling through video and a deep understanding of audience engagement techniques are key qualities that will contribute to success in this role.