National Video Media Manager - Brand Marketing (Remote)

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Written by AI from the job title and company, not by USAA, so some details may not match this job. The employer's own page has the real description.

Overview

The National Video Media Manager - Brand Marketing at USAA is responsible for leading the development and execution of video media strategies that elevate the USAA brand and enhance member engagement. This role requires a strategic thinker who can drive the integration of video across multiple channels, while ensuring alignment with overall marketing objectives. The successful candidate will collaborate with internal teams and external partners to produce compelling content that resonates with target audiences and fosters brand loyalty.

Job Responsibilities

• Develop and implement a comprehensive video media strategy that supports brand marketing objectives and enhances member engagement.
• Oversee the production of high-quality video content, ensuring adherence to brand guidelines and messaging.
• Collaborate with cross-functional teams to integrate video across various marketing channels, including digital, social media, and traditional platforms.
• Manage relationships with external vendors, agencies, and production teams to ensure efficient project execution and creative excellence.
• Analyze video performance metrics and leverage insights to optimize content strategies and improve engagement rates.
• Stay current with industry trends and emerging technologies to ensure USAA remains at the forefront of video marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in video marketing, media production, or brand management.
• Proven track record of managing successful video campaigns from concept through execution.
• Strong understanding of digital marketing channels and video analytics.
• Excellent communication, leadership, and project management skills.
• Ability to work collaboratively in a remote environment and manage multiple projects simultaneously.

Technologies & Tools

This position will utilize a variety of technologies and tools essential for video production and marketing analysis, including video editing software (such as Adobe Premiere Pro and Final Cut Pro), project management tools (like Asana or Trello), and analytics platforms (including Google Analytics and social media insights tools). Familiarity with Content Management Systems (CMS) and marketing automation tools is also advantageous.

Ideal Candidates

The ideal candidate for the National Video Media Manager position at USAA is a creative and results-oriented professional who excels in a dynamic and collaborative environment. They possess strong analytical skills, allowing them to interpret data and adapt strategies accordingly. A deep passion for storytelling through visual media, combined with exceptional leadership abilities, makes them a strong advocate for the brand. Furthermore, adaptability and a proactive approach to project management are key traits that enable the candidate to thrive in this remote role.