National Video Media Manager - Brand Marketing (Remote)

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Written by AI from the job title and company, not by USAA, so some details may not match this job. The employer's own page has the real description.

Job Overview

The National Video Media Manager for Brand Marketing at USAA is responsible for developing and executing comprehensive video marketing strategies that enhance brand visibility and engagement. This role includes collaboration with cross-functional teams to create compelling video content, optimizing media placements, and analyzing performance metrics to drive continuous improvement. The successful candidate will demonstrate strong leadership capabilities, creativity in video production, and proficiency in utilizing data analytics to inform marketing decisions.

Job Responsibilities

• Develop and implement strategic video marketing plans that align with USAA's overall brand objectives.
• Collaborate with creative teams to produce high-quality video content, ensuring consistency in brand messaging.
• Oversee the media buying process for video advertising across various platforms.
• Monitor and analyze performance metrics to assess the effectiveness of video campaigns and optimize as necessary.
• Stay updated on industry trends in video marketing and emerging technologies to maintain a competitive edge.
• Manage relationships with external vendors, including production companies and advertising agencies.
• Lead regular meetings to provide updates to stakeholders and gather feedback on video marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in video marketing or media management.
• Proven experience in developing and executing successful video marketing campaigns.
• Strong understanding of video production processes and techniques.
• Excellent analytical skills with a focus on data-driven decision making.
• Exceptional communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Technologies & Tools

The National Video Media Manager will utilize a variety of technologies and tools including video editing software such as Adobe Premiere Pro and Final Cut Pro, project management platforms like Asana or Trello, and analytics tools such as Google Analytics and Adobe Analytics to track campaign performance. Familiarity with social media advertising platforms and digital marketing tools will also be vital for the execution of video strategies.

Ideal Candidates

Ideal candidates for this position will possess a unique combination of creative vision and analytical skills. They should demonstrate a strong understanding of the video landscape and be adept at leveraging data to influence marketing strategies. A proactive attitude, coupled with a passion for storytelling through video, will set successful candidates apart. Additionally, the ability to thrive in a collaborative team environment while managing multiple priorities will be essential for excelling in this role.